Senior Content Strategist
ICF International, Inc.
Brussels, BRU, Belgium
28 dagen geleden


  • Defines and implements web editorial strategies, schedules, guidelines and tools over the full content life cycle
  • Creates content strategy deliverables, e.g. content inventory and audits, gap analyses, content models, taxonomies and metadata schemes, style guides, etc.
  • Identifies how content (e.g. web pages, social media, blogs, newsletters etc.) can underpin business goals and respond to user needs.
  • Defines key themes and messages, tone, content purpose, content gaps, SEO, content channels, workflows and governance of content for specific projects
  • Analyses user feedback to help inform and improve content strategy
  • Suggests solutions to ensure consistent and timely publication of content
  • Identifies achievable success factors and measurement tools for content strategy
  • Produces content strategy reports
  • Strategically plan and design a long-term vision for content by providing vision and recommendations, concepts, governance, quality checklists and writing style guides.
  • For support to User Experience (UX) projects the Senior Content Strategist will provide important content insights to help shape success metrics, personas, user journey’s, wireframes and content workflows.
  • Knowledge and skills

  • Excellent knowledge of the emerging field of content strategy
  • Excellent research, writing and reporting skills
  • Good knowledge of search engine optimisation and taxonomy (SEO)
  • Good knowledge on the European Institutions
  • Good knowledge of the Agile / Scrum project management methodology
  • Good teamleader capacities
  • Good interpersonal skills
  • Good communication skills
  • Good knowledge of usability and user-centred design
  • Ability to report to senior management and to deliver presentations for larger groups (+40 people)
  • English : Understanding (C1), Speaking (C1), Writing (C1).
  • Education and Experience

  • University level education or similar through proven working experience
  • At least 5 years of professional experience within this field of work
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