Global Website Expert (Marketing & Innovations)
Alpro
Belgium
2 dagen geleden

Global Website Expert

Global Marketing & Innovations

Alpro Ghent

As Global Website Expert, you are part of our Global Media & Digital team, unique media & digital team of experts - the Digital Marketing team of Alpro -

comparable to a digital agency in-house. You report the Global Digital Innovator and are based in Ghent.

In this role, you are responsible for the translation of our marketing strategy into the visitors’ journey experience on the websites of all our brands (Alpro®, Provamel®, etc.

You apply your marketing mind set to our websites and social media channels, always keeping the user experience in mind.

About the role

You are the lead point of contact to oversee all global website development projects for all our brands, in close collaboration with external agencies (who are responsible for the coding and backend design).

Next to the frontend website design in line with our marketing strategy, you support the Digital Innovator in the development and implementation of the strategy for our digital media channels.

  • Frontend Website Development : You develop our international corporate & marketing websites in more than 25 languages.
  • You do so by having a close contact with our external agencies. You understand & translate the specific needs of a variety of stakeholders, especially local marketers.

    You are the lead in the design aspects (incl. wireframes, user flows, roll-outs, etc.) of our websites updates and website developments.

    You manage plug-ins (such as loyalty platforms, mobile websites, blogging, etc.) of our websites.

  • Website strategy implementation : By collecting data from our social media channels, you gain understanding of our business, brand opportunities and optimizations.
  • Doing so, you improve the Alpro’s consumer website in the overall digital strategy. You build divisional templates and frameworks that will further be implemented by our local digital teams in their region.

    Search Engine Optimization has no secrets for you! You continually work on the SEO of the websites, by leading and implementing SEO tactics aligned with brand keyword and SEO strategies including performing SEO outreach and link building driven from original strategy / plan.

    You are the owner of the website and e-mail marketing compliance (GDPR).

  • Digital Media Insights : You analyze historical performance of our channels, to have a clear understanding of the digital media channel opportunities, optimizations, social channel insights, etc.
  • Doing so, you support the Global Digital Innovator in the optimization, implementation and development of digital media strategies and social conversation (e.

    g. learnings and insights on what works and what doesn't work, understanding the digital media channel opportunities, pulling together channel insights on user behavior, etc.

    You develop, monitor and report on website performance based on key metrics and targets defined together with your local Digital colleagues.

    You highlight key learnings and recommendations to be carried forward for future website optimizations.

  • Budget : You manage and monitor the annual divisional website development budget (used for our external partners), for all our brands.
  • About you

  • You hold a Master degree in e.g. Communication, Marketing, Digital Marketing, etc.
  • Approximately 2 years’ experience in frontend website design : creating wireframes, user flows and process flows with mobile and web applications.
  • A first experience in implementing strategies and / or digital campaigns on digital media channels is a big asset.

  • You have a true marketing mindset and are a digital native. You have an eye for web usability & aesthetics from a consumer-centric perspective.
  • Having already managed digital projects (by preference digital B2C marketing activations) is considered to be a big plus.
  • Experience in an international FMCG context on the advertiser side is a plus.

  • It goes without saying that you have a Google way of thinking : you understand the underlying elements of what an excellent website defines (SEO, UX, etc.
  • You have a first experience in website performance management. Insights in A / B setup, HTML5, XML, social media apps, Flash, etc. is a plus.

  • You have strong analytical, communicative and organizing skills.
  • You are fluent in English. Any other language is a plus.
  • About us

    Alpro, the European plant-based pioneer of Danone, brings health through food to as many people as possible by producing healthy, tasty plant-

    based food and drink in a way that respects the planet. One Planet. One Health. Our delicious plant-based products are made from soya, almonds, hazelnuts, cashew, rice, oats or coconut.

    We want to invite people to join the movement for a healthier world and because of our efforts to combine social and environmental goals with financial success, Alpro is B Corp certified.

    Join our vibrant teams and feel the Alpro vibe of positivism and openness, collaboration and passion for quality. In the team of the Digital Innovator, we take care of spotting the new and existing media trends that might be relevant for our plant based brands.

    This is a divisional expert team in media innovation and responsiveness.

    We offer

    This is a highly visible position within Alpro; you will interact closely with all local and divisional marketing professionals (content creation, media buying, digital brand managers, etc.

    and with several external agencies.

    By joining us you will become part of one of the leading and most innovative food companies in the world. We believe that everyone has talent, something which comes natural to you.

    Your uniqueness is something which brings both excellence as well as energizes you.

    What’s next

    Hit the apply button we are looking forward to your online application!

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