Global Website Expert
Global Marketing & Innovations
As Global Website Expert, you are part of our Global Media & Digital team, unique media & digital team of experts - the Digital Marketing team of Alpro -
comparable to a digital agency in-house. You report the Global Digital Innovator and are based in Ghent.
In this role, you are responsible for the translation of our marketing strategy into the visitors’ journey experience on the websites of all our brands (Alpro®, Provamel®, etc.
You apply your marketing mind set to our websites and social media channels, always keeping the user experience in mind.
About the role
You are the lead point of contact to oversee all global website development projects for all our brands, in close collaboration with external agencies (who are responsible for the coding and backend design).
Next to the frontend website design in line with our marketing strategy, you support the Digital Innovator in the development and implementation of the strategy for our digital media channels.
You do so by having a close contact with our external agencies. You understand & translate the specific needs of a variety of stakeholders, especially local marketers.
You are the lead in the design aspects (incl. wireframes, user flows, roll-outs, etc.) of our websites updates and website developments.
You manage plug-ins (such as loyalty platforms, mobile websites, blogging, etc.) of our websites.
Doing so, you improve the Alpro’s consumer website in the overall digital strategy. You build divisional templates and frameworks that will further be implemented by our local digital teams in their region.
Search Engine Optimization has no secrets for you! You continually work on the SEO of the websites, by leading and implementing SEO tactics aligned with brand keyword and SEO strategies including performing SEO outreach and link building driven from original strategy / plan.
You are the owner of the website and e-mail marketing compliance (GDPR).
Doing so, you support the Global Digital Innovator in the optimization, implementation and development of digital media strategies and social conversation (e.
g. learnings and insights on what works and what doesn't work, understanding the digital media channel opportunities, pulling together channel insights on user behavior, etc.
You develop, monitor and report on website performance based on key metrics and targets defined together with your local Digital colleagues.
You highlight key learnings and recommendations to be carried forward for future website optimizations.
A first experience in implementing strategies and / or digital campaigns on digital media channels is a big asset.
Experience in an international FMCG context on the advertiser side is a plus.
You have a first experience in website performance management. Insights in A / B setup, HTML5, XML, social media apps, Flash, etc. is a plus.
Alpro, the European plant-based pioneer of Danone, brings health through food to as many people as possible by producing healthy, tasty plant-
based food and drink in a way that respects the planet. One Planet. One Health. Our delicious plant-based products are made from soya, almonds, hazelnuts, cashew, rice, oats or coconut.
We want to invite people to join the movement for a healthier world and because of our efforts to combine social and environmental goals with financial success, Alpro is B Corp certified.
Join our vibrant teams and feel the Alpro vibe of positivism and openness, collaboration and passion for quality. In the team of the Digital Innovator, we take care of spotting the new and existing media trends that might be relevant for our plant based brands.
This is a divisional expert team in media innovation and responsiveness.
This is a highly visible position within Alpro; you will interact closely with all local and divisional marketing professionals (content creation, media buying, digital brand managers, etc.
and with several external agencies.
By joining us you will become part of one of the leading and most innovative food companies in the world. We believe that everyone has talent, something which comes natural to you.
Your uniqueness is something which brings both excellence as well as energizes you.
Hit the apply button we are looking forward to your online application!