Digital Media Expert
3 dagen geleden

Digital Media Expert (Belgium)ING is a global bank with operations in over 40 countries. To better take advantage of the collective strengths of all the individual entities, improve speed of innovation and time-

to-market, ING is starting a path of convergence towards one digital banking platform. Countries with similar value propositions will harmonise their business models and develop shared operating platforms.

The ultimate goal is becoming one ING. As an important step in realising this worldwide ambition, ING Belgium and ING Netherlands are the first two ING countries that will join forces.

This will result in one banking platform, one set of systems, one set of products, one strategy, one way of working and one organisation.

By 2021 the integration will be finalised. Since January 2018, the shared cross-border organisation started. This includes all the Tribes and Centers of Expertise that will have an identical way of working (agile) and that will be end-

to-end responsible for the activities in their specific area within both countries. Communications & Brand Experience is one of the Centers of Expertise that is part of the cross-

border organisation.The Center of Expertise CommunicationsThe Center of Expertise (CoE) Communications is a cross-border organisation with over 150 people.

The purpose of the CoE is to maximize the engagement of all stakeholders to become a true love brand. The Center of Expertise is organised in four Areas :

  • Internal & External Communications
  • Branding, Advertising & Sponsoring
  • Media Relations & Stakeholder Management
  • SustainabilityThe Area Brand Experience, Advertising & SponsoringThe Area covers all branding, advertising & sponsoring activities and strategy in Belgium and the Netherlands.
  • The Area is headed by an Area Lead that is end-to-end responsible for Branding, Advertising & Sponsoring in both countries and reports to the overall CoE-

    Lead.Within the Advertising area, the Digital Media Expert will report to the Expert Lead Media & Programmatic and will work closely with Campaigns, Social & CRM teams.

    Digital Media expert For our Media & Programmatic Team, we are looking for a Digital Media expert. In this role you will oversee the digital paid media buying within the Belgian market, with a focus on programmatic marketing, as well as Google Adwords.

    Based on the right audience and creative, you constantly work on maximizing campaign impact, in close cooperation with ING’s media and creative agencies.

    You will report to a wide range of internal stakeholders. Your work is based on a long term vision, in which ING becomes the best in class in terms of 1 to 1 digital marketing.

    Your responsibilitiesYou will be the hands-on expert to the rest of the media team for creative specs, tracking and optimization across digital platforms and vendors with a focus on DoubleClick and Adwords.

    Key is your ability to understand the needs of the business and translate these into successful campaigns and to grasp technical and data opportunities to help business forward.

  • Monitor day-to-day management of campaign set-up, pacing and optimization with media & creative agencies, Google, Facebook and other tech vendors
  • Provide feedback to the business on digital marketing results and opportunities
  • Challenge the media agency on both programmatic and Adwords campaigns
  • Define and launch A / B experiments to assess the effectiveness of advertising spend
  • Monitor campaign & inventory management : PMP’s, media plans and pacing
  • Advice on future technology product capabilities, help shape roadmap digital planning
  • Work closely with different stakeholders to optimize campaigns towards defined KPIs
  • Identify opportunities to improve data accuracy and to prevent issuesWho are we looking for?You have the talent to take it on and make it happen, you love to help others to be successful and you are always a step ahead.
  • In other words, you strive to bring fresh ideas to life and embrace challenges in a fast changing and complex environment.

    You are a naturally collaborative person who listens and invests in others to achieve common goals. You like to challenge the status quo and are eager to propose creative solutions to problems.

  • Bachelor or Master degree in marketing or other relevant degree
  • 5 years professional experience
  • Data driven attitude : true data curiosity and the ability to derive new insights
  • Strong multitasking, accuracy and prioritizing skills in fast paced environment
  • Excellent level in Dutch, French and English spoken and written
  • Creative approach to problem solving; always looking for improvements
  • Proven experience of developing and implementing programmatic marketing and Adwords campaigns and a successful track record to deliver ROI targets
  • Ability (or clear willingness) to work with DMP Adobe Audience Manager and / or Relay42, Doubleclick and Adwords
  • Extensive knowledge of the Belgian media & publisher landscape
  • Track Record in handling large accounts & campaigns on desktop, mobile and video
  • Understanding of technical implications of measurement methodologies for campaign trafficking and set-upWhat do we offer you?
  • A clear purpose, a unique offer and a range of flexible compensation and other benefits
  • Personal growth & challenging work with endless opportunities to realise your ambitions
  • An informal, dynamic environment with innovative colleagues supporting your endeavours
  • A progressive and agile way of working, where new ideas are valued ahead of convention
  • The opportunity to meet various important players in the media landscape (publishers, tech companies, cutting edge marketing tools )
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