Digital Marketing Specialist
Kortrijk, BE
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Barco designs technology

that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences.

Our focus is on three core markets : Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions).

Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.


Are you a passionate, digitally savvy marketeer?

As a member of the Global marketing team, you will be part of the Digital Campaign Center team and reports to the Digital Campaign Center Manager.

As a Digital Marketing Specialist you will work closely with the marketing teams and the business units and be responsible for executing, reporting and optimizing digital marketing activities that help them meet their revenue goals.

Key Responsibilities

  • You execute and optimize multi-channel programs especially email, webinar and events programs, landing page creation.
  • You support the business units in setting up their audience segmentation and target lists for emailing and paid social campaigns.
  • You streamline and manage our customers and partners’ extranet access
  • You have a data-driven mindset and continuously measure and report on the programs performances.
  • You help optimize the email deliverability and landing page conversion through A / B split testing.
  • Your profile

  • You have a Master degree in digital marketing, communications, or co-related business fields.
  • You have 1 year of digital marketing experience but young graduates are also welcome to apply.
  • A first experience with CRM and marketing automation systems, notions of HTML and Google analytics are a plus.
  • You have project management skills and strong attention to details.
  • You have an analytical, data-driven mindset.
  • You are a hands-on and enthusiastic team player.
  • You are keen to learn.
  • You have excellent verbal, written and presentation communication skills.
  • You are fluent in English, any other language is a plus.
  • Our offer

  • Working at the high-tech stock-quoted company with HQ in Kortrijk, Belgium
  • An interesting, challenging job with lots of autonomy and impact in a dynamic team
  • Possibility of hybrid working
  • Continuous training & development opportunities through our own Barco University
  • We offer you a competitive salary incl. extra-legal benefits, in line with your experience
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