SENIOR DIGITAL PERFORMANCE CLIENT ADVISOR
IPG Mediabrands
Hoeilaart, Belgium
13 dagen geleden

DIGITAL PERFORMANCE

  • Listen to the clients’ needs and expectations and translate briefings into concrete and realistic solutions
  • Work closely with your direct manager, designated planner, buyers & experts to design strategic and tactical plans
  • Present media plans and offers to the client
  • Design digital performance plans
  • Ensure and interpret research data, media / marketing information and competitive reports
  • Ensure (online) performance reporting
  • Ensure information and results regarding campaigns for the client
  • Use all planning tools according to the regional / national guidelines
  • Brief and attend briefings for diversified services for online planning
  • Manage the day-to-day digital planning and implementation activities and adapt if necessary
  • Ensure trafficking tracking & naming convention for online campaigns
  • Follow up of performance and adjust if necessary together with clients
  • Build up relevant dashboards with the expert to smooth the analysis processes and increase the bottom line impact for the clients.
  • ACCOUNT MANAGEMENT

  • Understand Client Business
  • Understand Client yearly objectives at business, marketing, communication & media level
  • Detect clients’ needs regarding any communication issue and anticipate to it
  • Build long lasting relationship with marketing / media executives on client side and all key decision makers at the client
  • Advise client about any communication opportunities & support him in issues.
  • Be proactive regarding new trends and any relevant propositions for the client
  • Ensure & follow up of client satisfaction (NPs based)
  • Maintain appropriate responsive working relationship with client as well as with appropriate staff at client agencies and vendors
  • Be accessible for any question of the client
  • Manage and compensate mistakes if they arise, mitigate risks
  • BUDGET MANAGEMENT

  • Verify, control and monitor all authorizations and client budgets during the execution of the plan
  • Work closely with the Digital Planners / Buyers to ensure correct planning and buying
  • Monitor client billing and resolve any related issues
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