Digital Marketing Lead
TVH
Waregem,BE
5 dagen geleden

Function

TVH Parts is a global and fast growing company with customers in more than 180 countries and unequalled know-how which is reflected by a database of over 40 million parts.

A strong family company DNA and entrepreneurial drive has brought the company a strong track record in terms of growth.

As Digital Marketing Lead you are a key member of the Digital Experience Team, taking the sole responsibility to drive growth and have a significant impact on the growth of the business.

You will organize the way we work with agencies and act as a partner towards other departments by driving local and global projects.

Core responsibilities :

  • Defining digital marketing strategy and developing roadmaps to achieve short and long term growth objectives;
  • Taking on all facets of digital marketing activities including budgeting, forecasting, planning and optimization and reporting within defined scope;
  • Striving for a maximum conversion ratio, top quality SEO content, navigation structure and the best SEO visibility of the website;
  • Consistently analyzing and optimizing existing paid media channels performance while troubleshooting and testing campaign elements as needed;
  • Leading the external digital agency by providing clear direction and reprioritization of tasks and deliverables;
  • Developing and sharing best practices and guidelines to permeate digital marketing knowledge across the organization;
  • Providing oversight and working closely with several experts such as SEO Specialists, Marketing Automation Specialists,.. across the globe;
  • Taking the lead in cross-departemental exciting projects that will broaden your horizon.
  • Who are we looking for?

  • 7+ years of experience in a similar role or related experience;
  • You have experience with analyzing, setting up and managing multiple international paid media campaigns. Google Adwords has no secrets for you;
  • You are an expert in Search Engine Optimization (SEO). From analysis, to advice formulation to implementation;
  • Passionate about following developments in the digital marketing landscape;
  • Experience in managing several projects & accounts simultaneously;
  • You are a team player who thinks about the collective result and has a flexible attitude;
  • You can look at things from a business perspective, and you have a data-driven growth mindset;
  • Strong communication skills are essential to convey new digital evolutions within the organization.
  • Offer

  • A competitive salary with benefits such as meal vouchers and insurance.
  • Flexible working hours and a healthy work-life balance.
  • 20 paid vacation days and 12 WTR days.
  • An easily accessible work location, no traffic congestion.
  • Lots of support and an encouraging team of co-workers.
  • An infectious We Are One’ can-do mentality.
  • A people-centric culture where your fitness and mental well-being matter.
  • Healthy lunches and weekly fruit days.
  • Lunch breaks and sports facilities in TVH Park, the company’s green zone.
  • Access to LinkedIn Learning and many in-house and external training courses.
  • Fun afterworks and other optional events (e.g. TVH Kaffee).
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