Earned/Owned Media Executive
Estée Lauder Companies
Diegem, Flemish Brabant, Belgium
6 dagen geleden

As an Earned / Owned Media Executive you develop the social / digital marketing plan of the brand for owned and earned media : where to play, calendar of activities, assests (in accordance with the brand digital strategy).

  • You will;
  • create, review and localize assets for social / digital platform

    be responsible for the overall management of the owned platforms (Facebook, Instagram, YouTube,) of the brands, including community management, and e-retail activations on social media pages

    orchestrate the execution of virtual selling activates across all social media touch points.

    manages PR & Influencers relationships, budget and activations

    spread Earned Media expertise and contribute to capability building within the affiliate

    Qualifications

    2 to 3 years of influencers and digital PR media experience (PR agency experience is a plus as a background)

    Knowledge and experience working with social media platforms and tools (FB, IG, YT, )

    Knowledge on how to manage influencers, PR communities

    Expertise with social listening tools and community management tools(social bakers, popular chips, Sprinklr, etc.)

    Strong communication skills

    Multitasking and analytics skills is a must

    Be well organized, project management skills is key

    Be creatively and commercially driven

    Brand knowledge (product, consumers, strategy,..)

    Ability to engage an audience through social posts

    Copywriting expertise (in English, French and Dutch)

    Customer service driven : ability to respond to customers on a timely manner

    SEO and data driven, with the ability to switch fast to new trends and consumer habits

    Fluent in English, Dutch and French

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