Are you a marketing manager with strong digital skills? Ready to pass on your digital expertise to a team of eager brand managers?
And caring about Infant Nutrition? Read ahead!
As a head of the consumer journey, your main purpose is to win the market share all along the parenthood journey across all our infant nutrition product ranges and brands.
A day in the life of...
To win market share, your key focus is on an entire DIGITAL TRANSFORMATION of our division, always starting from the consumers’ point of view.
This will come with a wide variety of responsibilities :
You are consumer obsessed and put them at the core of your strategies and activations.
You develop a deep parenthood journey knowledge and share it effectively with relevant cross-functional stakeholders.
You develop a consumer and shopper experience plan, in collaboration with Category / channel and Customer teams to delight consumers / shoppers in all channels across the journey.
You develop strong marketing plans (short and long term) that will be declined in strong brand plans leading to outstanding execution
You develop a digital transformation roadmap for the category, including needs for platforms and tools to accelerate the digital impact and strategy.
You lead the digital transformation in our communication towards consumers and external stakeholders.
You know how to build personalized consumer experiences.
You develop a touchpoint plan and a personalized consumer experience approach for the entire division.
You lead a team of 2 experienced marketeers and facilitate their development. Your contacts are very broad : internal and external communication teams, digital platforms and technology providers, Sales, Supply chain, Finance, Compliance, Zone EMENA).
You report directly to the division head.
What will make you successful
We are Nestlé, the largest food and beverage company. We are 328,000 people strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Our values are rooted in respect : repect for ourselves, respect for others, respect for diversity and respect for our future.
With more than 89.5 billion CHF in 2016, we have an expansive presence with 442 factories in more than 86 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures.