General objective of the function
The role comprises of two main result areas :
Translate the Category Development Plans into customer specific plans for the Artisanal Bakery Channel.
Coordinate International aspects of Local Marketing and Category Management activities : e.g. international product (re-
launches, coordinate portfolio and active SKU management in line with Category Development Strategies.
Your role & responsibilities :
Market and product knowledge Gather and retain market knowledge on our categories and channel. Monitor trends. Bring together the market data (product, pricing, competitors, etc.
gathered by sales staff, offsite offices, etc. and propose initiatives in tune with the market. Build and retain knowledge on our products and applications in close cooperation with R&D.
Generate new ideas for Innovation and New Product Development.
Portfolio / range of products Manage the current product range : perform an ongoing SWOT analysis of the current range (profitability) and analyse new product opportunities.
Delisting of non-performing products. Follow-up of sales of new introductions in the Vandemoortele assortment. Follow-up of the number of SKU’s in the total assortment (Vandemoortele & PL).
Spotting gaps in the Vandemoortele assortment in close cooperation with the local marketing managers.
Liaison HQ / Local Commercial teams Ensure the category management policies (product range, pricing, brands and marketing) are reflected in action plans to be implemented by the all countries.
Be the link between Sales & Marketing, R&D, Operations, etc. Support the local teams in the implementation of strategic projects.
Install international synergies (on product- as well as on customer level).
Internal communication Organise internal PR of our Vandemoortele assortment. Internal communication of our key customers and key products.
Be the driver of passion for our products : make promotion for our products in the company via tasting product promotion, etc.
Organise internal training and review meetings.
External communication Determine and support the strategy for the international fairs. Development of promotional material, brochures, pictures and packaging of the Vandemoortele assortment.
Project Management Initiating and managing (international) projects. You are the key figure between the various departments for the most important projects.
You hold a Master or Bachelor degree and have at least 5 years of experience 5 years of experience in B2B Product Management (marketing) and / or New Product Development Knowledge / technical background of nutrition and food trends.
You have a conceptual, pragmatic and creative personality.
You are dynamic and result oriented.
You are passionate by food and you have a high affinity with bakery (products). That passion will motivate you to go the extra mile in engaging others.
You are eager to learn and to further grow within the organization.
You are able to work and lead projects in an autonomous way.
Strong organizational skills, multi-tasking and project management capabilities characterizes you.
Enthusiasm and drive characterize you.
You have excellent interpersonal, social and communication skills, written and verbal, in English and Dutch and good command of French.
You have excellent knowledge of MS Office.
You are willing to travel within Europe (short trips).