AD OPERATION & TECHNICAL MANAGER
IPG Mediabrands
Hoeilaart, Belgium
17 uur geleden

In a rapidly changing media agency within a rapidly changing media and marketing scene, we are looking for a dynamic & proactive Ad Operation & Technical Manager to support Mediabrands and its various clients, labels and areas of expertise.

Herewith you can find a brief description of the JOB CHALLENGES

  • Work with creative agencies, planners and publishers to ensure campaigns are correctly deployed and troubleshoot ad operation issues
  • Brief and attend briefings for trafficked campaigns (creative, client and media planning)
  • Reproduction of mediaplan into the Adserver
  • Validate the media plan and give feedback to the planner, the creative team and the clients
  • Create technical specifications
  • Implement materials in the adserver
  • Generate Script tags in adservers
  • Generate action tracking codes and ally with clients for implementation
  • Test the code and validate
  • Ensure good professional communication with the client as well as with the digital media planners and the creative supplier
  • Ensure and interpret research data and codes
  • Ensure campaigns are set up according to reporting needs and conventions
  • Contribute to the generation of conversion tagging strategy of programmatic, together with Digital Client Advisors and with the Direct Campaign Managers in order to maximize the client strategy regarding programmatic
  • True team work with the Programmatic buying unit (Cadreon), and with Mediabrands AdTech team members and other collegues.
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