In a rapidly changing media agency within a rapidly changing media and marketing scene, we are looking for a dynamic & proactive Ad Operation & Technical Manager to support Mediabrands and its various clients, labels and areas of expertise.
Herewith you can find a brief description of the JOB CHALLENGES
Work with creative agencies, planners and publishers to ensure campaigns are correctly deployed and troubleshoot ad operation issues
Brief and attend briefings for trafficked campaigns (creative, client and media planning)
Reproduction of mediaplan into the Adserver
Validate the media plan and give feedback to the planner, the creative team and the clients
Create technical specifications
Implement materials in the adserver
Generate Script tags in adservers
Generate action tracking codes and ally with clients for implementation
Test the code and validate
Ensure good professional communication with the client as well as with the digital media planners and the creative supplier
Ensure and interpret research data and codes
Ensure campaigns are set up according to reporting needs and conventions
Contribute to the generation of conversion tagging strategy of programmatic, together with Digital Client Advisors and with the Direct Campaign Managers in order to maximize the client strategy regarding programmatic
True team work with the Programmatic buying unit (Cadreon), and with Mediabrands AdTech team members and other collegues.
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