VP Global Marketing - Kipling
VF Corporation
VF Europe HQ Link 1, Antwerp , BEL , EMEA
3 dagen geleden

VP Global Marketing - Kipling

GENERAL SUMMARY

The role will be part of the Kipling Management Team, and will work closely with the Regional Brand Marketing Team to drive the marketing agenda across the Regions.

Main responsibilities will be :

Build marketing vision with VP / GM Regions & Global Brand President to ensure sustainable and profitable business growth as well as global consistency and local relevancyManage and own advertising budget within brands’ P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating incomeLead Global marketing organization to raise brands awareness, maintain image and ensure best in class global / DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assetsDevelop marketing organization both from a structural and talent development standpointsChampion consumer insights throughout the Kipling organization to ensure sustainable growth of the business and optimal brands’ equityDrive collaboration between Marketing, Sales, Retail, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go To Market integration

ORGANISATION

Supervisor : Global President Kipling

Direct Reports : Manager Brand Presentation, Marketing Operations Manager, Assistant Sales & Marketing, Brand Creative Manager

RELATIONSHIPS

Internal : Marketing, Marketing Regions, Finance, Strategy, Consumer Insights, Product, Retail, E-Commerce, Sales, Operations, HR, both globally and across regions

External : Key Accounts, Press / Media, Influencers, Sponsors, Tradeshows, Event & Production agencies, Collaboration partners, other third party partner

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.

Marketing or Business Degree; MBA level preferredMinimum 10+ years of managerial Marketing management experienceDeep understanding of the Kipling brand as well as the performance and industryLanguage skills : Fluent in English (both written and spoken).

Willing to travel frequently, both in Europe, Asia and US

COMPETENCIES

  • Leading through Vision and Values : Keeping the organization's vision and values at the forefront of associate decision making and actionCoaching and developing others : Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities;
  • planning and supporting the development of individual skills and abilitiesBuilding organizational talent : Establishing systems and processes to attract, develop, engage, and retain talented individuals;
  • creating a work environment where people can realize their full potential, thus allowing the organization to meet current and future business challengesBusiness acumen : Using economic, financial, market, and industry data to understand and improve business results;
  • using one’s understanding of major business functions, industry trends, and own organization’ s position to contribute to effective business strategies and tacticsDriving execution : Translating strategic priorities into operational reality;
  • aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable resultsCommunication : Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the messageInfluence : Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals

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