VP Global Marketing - Kipling
The role will be part of the Kipling Management Team, and will work closely with the Regional Brand Marketing Team to drive the marketing agenda across the Regions.
Main responsibilities will be :
Build marketing vision with VP / GM Regions & Global Brand President to ensure sustainable and profitable business growth as well as global consistency and local relevancyManage and own advertising budget within brands’ P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating incomeLead Global marketing organization to raise brands awareness, maintain image and ensure best in class global / DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assetsDevelop marketing organization both from a structural and talent development standpointsChampion consumer insights throughout the Kipling organization to ensure sustainable growth of the business and optimal brands’ equityDrive collaboration between Marketing, Sales, Retail, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go To Market integration
Supervisor : Global President Kipling
Direct Reports : Manager Brand Presentation, Marketing Operations Manager, Assistant Sales & Marketing, Brand Creative Manager
Internal : Marketing, Marketing Regions, Finance, Strategy, Consumer Insights, Product, Retail, E-Commerce, Sales, Operations, HR, both globally and across regions
External : Key Accounts, Press / Media, Influencers, Sponsors, Tradeshows, Event & Production agencies, Collaboration partners, other third party partner
The requirements listed below are representative of the knowledge, skills, and / or abilities required for the individual to be successful in this position.
Marketing or Business Degree; MBA level preferredMinimum 10+ years of managerial Marketing management experienceDeep understanding of the Kipling brand as well as the performance and industryLanguage skills : Fluent in English (both written and spoken).
Willing to travel frequently, both in Europe, Asia and US
aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable resultsCommunication : Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the messageInfluence : Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals