Sales Representative On Trade - all over Belgium
Bruges, Belgium
4 dagen geleden

What You Will Do in This Role :

To achieve sales and distribution objectives through the execution of brand building activity and brand education within the On-Trade customer’s universe, as well as ensuring the best position on the market for the Brown-Forman brands.

This position works closely with and under the supervision of the National Field Sales Manager.

Achieves appointed sales targets promotion, distribution and visibility objectives in assigned On-Trade universe (C&C, wholesalers, On premise, etc ) according to KPI’s distributed by management

Drives local negotiation with the buyer

Implementation and evaluation of promotional activities.

Regular and systematic customer visits according to work plan and customer coverage.

Build excellent relationships with customers on all levels within the business environment, as well as Wholesale customers in daily business in close collaboration with the Field Sales Manager.

Ensures optimum stock level within all covered / serviced customers.

Collects and updates information about competitors’ activities.

Conducts brand trainings for trade partners under supervision

Daily reporting on the CRM software

Adaptation of working time to business needs including working at night, with respect of rest periods

What You Can Expect :

Manage a decentralized budget to negotiate annual contracts with specific customers in accordance with management instructions

Customer : Selling and generation of strong On-Trade visibility

Enlarge product listings

Implementation, execution and evaluation of promotional activities

Reporting and communicating with management

Trade brand education in the respect of drink responsibility

What You Bring to the Table

Education : Bachelors or Equivalent experience

Experience : At least 2-3 years in a similar position

Sales competencies - Sales Techniques according to the Channel

Knowledge of On Trade channel in FMCG


Autonomously driving the business

Knowledge in Merchandising

French and Flemish Speaking (and English would be a plus)

Nothing Better in the Market

Total Rewards at Brown-Forman is designed to engage our people to ensure our sustainable and profitable growth for generations to come.

As a premium spirits company, we offer premium and equitable pay & bonus for individual and company performance. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

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