Main Responsibilities :
Build a deep understanding of the market : category and segmentation definition (archetypes), shelve shares & structure, assortment, seasonality of demand, price-range, promotion.
Define, in alignment with the project leader, the Ferrero potential in consistency with the Group guidelines : assortment per banner, distribution ambitions, competitive reference items.
Define a promo strategy, per market, as guideline for the KAMs. Assist the KAMs in the construction of their customer plans.
Construction of the commercial plan : play an active role in the construction of the Belux and NL commercial plans; check & challenge the input from KAMs, in alignment with forecast managers NL and Belux and the Project team leader.
Build a fact-based sales argumentation and feed the launch story & sales presentation with compelling arguments to maximize our listing chances.
Create an efficient relationship with internal (Group launch team, local marketing Department, AFC, supply, master data,,.
and external clients.
Run a Performance analysis (post launch) on client’s and competitor performance, including promotion impact & efficiency.
Identify discrepancies vs objectives and drive corrective actions.
Target achievement : Contribute to the achievement of results in terms of volume, turnover and Profitability.
Respect of assigned A&P budget and Group rules on procurement.
Who we are looking for :
Master degree required in Business, Economics or Marketing.
Min 5 years experience in FMCG marketing and / or category management.
Team player, flexible and results-oriented.
Mobility : Brussels-based; yet also work 2 days / week in office Breda. Visit stores across BEL, Lux and NL.
Self-starter, autonomous organizer, sense of initiative and assertiveness
Good analytical skills (convert figures / facts into insights & stories).
Mastery of Nielsen panels, GFK and shopper studies
Good interpersonal relationship skills.
Good knowledge of HM / SM / HD / Impulse circuit & client culture
Capacities to manage budgets with basic understanding of P&L Management
Fluent in English, Dutch and French.