Good experience in CRM
Analytical, think strategically and happy to be involved in the day-to-day operations
Client Details
The company is well-known in the fashion and cosmetics industries. With Their collective passion for elegance and innovation makes this company a real leader in their field.
They are in Brussels and looking for a Business Analyst CRM to extend their marketing team.
Description
As a Business Analyst CRM you will adapt the regional strategy to local consumers' needs, work hands-on with our CRM platform to build consumer journeys, and be the driver of CRM excellence in Affiliate.
Implementation of CRM Strategy for the brands
Assess local fit with regional guidelines, working closely with brand and online teams
Oversee Trigger campaign strategy and roll-out
Adapt and build local consumer journeys
Feel comfortable making basic edits on email HTML
Defining and building customer target / segment
Create templates for ad-hoc campaigns as needed
Become the internal expert on CRM Platform
Analyze CRM dashboards and other reports to identify trends and opportunities
Drive tests, share insights across brands to increase the speed of learning, and transform insights into action
Lead data acquisition and retention strategy
Optimize CRM channel mix and adapt based on commercial objectives and consumer journey
Act as a link between key stakeholders- regional and local brand teams, regional CRM teams, online teams, creative agencies
Advise on CRM strategy and best practices to other teams in the Affiliate
Ensure GDPR compliance with consumer requests
Advocate for omnichannel, consumer-centric approach
Profile
The Business Analyst CRM will have the following profile :
Excellent level of English, ideally with some ability in French and / or Dutch
Bachelor's degree
2-3 years of operational experience with CRM platforms (ideally Braze)
Able to juggle different projects at the same time
Team spirit and out-of-the-box thinking
Curious and enjoy analytics
Able to both think strategically and happy to be involved in the day-to-day operations
Self-starter, able to work autonomously
The company offers :
A competitive salary package with multiple benefits
A well-being environment
Possibility to work from home
An open and approachable atmosphere
The opportunity to bring your own ideas 
