We are currently looking for a motivated Strategy Director, based in our HQ in Brussels who will mainly be working on our EU institutional clients (European Commission, European Parliament).
Major Task Headings
Responsible for providing inspiration from grounded consumer insights that will give way to ideas that accelerate brand success across a variety of clients
Acting as key brand consultant to clients ito classical brand architecture & brand positioning work as well as developing overarching communication plans, messaging platforms;
best practice ito ATL, Digital and Social communication development and implementation including driving appropriate measurement / ensuring effectiveness of work
Ensure collaboration with both network and partner agencies and final responsible for all strategies delivered
Define and understand the core target audience, ito demographics, psychographics, behavior and attitudinal mindsets across ATL, Digital and Social channels and across different countries / regions
Develop and apply insight to shape brand development and product platform ideation
Construct brand idea, architecture, positioning and value propositions
Provide clear, compelling creative direction through succinct creative brief writing, including developing messaging hierarchy
Stay current and connected to popular culture in order to identify and predict relevant trends
Be able to lead cross discipline teams within Ogilvy globally and with sister agencies, i.e. Research, Creative, PR, Digital, Media, Retail to develop excellent integrated brand activity that drives brand growth for our Clients
Together with the account director, lead the client relationship and act as senior client partner
Lead and grow a junior strategic planner
Education & Experience
Degree in Marketing is preferable
8-12 years+ experience as agency planner, including team management experience
Experience with or knowledge of institutional / governmental communications is a plus
Extensive knowledge of communications planning, brand growth strategies, consumer insight development
Keen interest in the European Union, its mission and its activities
Successful applicants will :
Excellent speaking and written level of English, other languages are a plus
Be Research savvy - understand how to apply qualitative and quantitative learning
Be cultural voyeurs - know how to tap into pop culture, scope relevant trends
Possess strong critical thinking skills - analytical, creative and lateral
Be curious and questioning of consumer behavior
Can tell and sell a story with strong presentation and writing skills
Be digitally savvy and up to date with social media developments
Be comfortable working independently as well as collaboratively as part of a team
Be available for frequent domestic travel to Clients as needed
Fulltime job within a growing and trendsetting advertising agency in Brussels (just opposite of Brussels Central).
Attractive salary with extra legal benefits.
Continuous education and thorough training.
Career conversation and growing opportunities
Excellent work atmosphere
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