About the role
In this role you will be responsible for delivering excellent Integrated Activity Plans (IAP) and for delivering perfectexecution of those plans for your respective brand for both the on & off trade channels.
You will play a crucial role in working with the European Commercial Planning & Activation (CPA) Brand Manager & external agencies to develop game changing purchaser marketing programs and activities to ensure we win across the on & the off trade.
As part of this process you will be expected to input to the Region on local needs for the Below The Line (BTL) activation playbooks they will develop, to lead agency briefings both creative & production to localise the playbook developed regionally and deliver best in class local IAP activations.
You will be the go to person for the local commercial teams for all aspects relating to execution of the IAP activations for your brands and you will be responsible for keeping them informed & updated through the activity communications process.
You will be a key member of the cycle plan meeting process ensuring effective KPI setting and tracking of your brand related IAP activities and work with the CPA Manager to advise on course corrective actions if required.
You will be responsible for the local management of brand related Point Of Sale Materials (POSM) ensuring we have the right tools to deliver against the local market commercial Key Performance Indicators (KPI) and that these are utilised and stock is managed effectively.
Within this role, you will be the Off-Trade Single Point of Contact (SPOC) for CPA, responsible to ensure coordination and maximisation of all brands off trade plan, and you will be responsible for End of Year and Gifting Multibrand activations, in charge of build, with the support of the other CPA colleagues, the best plan to leverage at its maximum potential and to win in the key consumer occasion (and period) for the Off Trade.
You will be responsible for the overall budget management of your brands. This involves a continuous follow up through Business Intelligence (BI), Supplier Relationship Management (SRM), budget phasing, Last Estimate (LE) updates.
You will ensure our focus internal selling platforms (Sales Map, Bar Talk, Picture of Success) are updated on a regular basis providing sales with the best tools to deliver against their KPI’s.
The nature of the role will mean that the majority of your time will be spent within the market you are located (BE / NL).
An attendance of min. 2 days / week in the other market (NL / BE) is required for the job. Consequently, we request you to be open to travel cross-border.
Off trade & On-Trade visits / support and customers visits will be essential part of therole.
For assigned brand house :
Skills and Experience
Critical Experiences for Success
We have a clearly defined Leadership Excellence framework, and you will be expected to be a role model of all 6 elements : Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire TalentBacardi is an equal opportunity employer that values workforce diversity.
Diversity is core to our business : by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable businesssuccess and growth.