Retail & Trade Marketing Specialist
Nestlé
Brussels,Capital Region,Brussels,Belgium
1 dag geleden

MISSION

Your role will be to develop & implement the retail and trade marketing strategy, and to maximize Nespresso's trade visibility across ours different touch points.

In addition, and in line with the Consumer Experience Team, you will constantly improve the consumer retail experience in order to increase consumer acquisition.

MAIN RESPONSABILITIES

Develop & Implement the annual retail & trade marketing strategy & maximize Nespresso visibility in respect of the brand guidelines.

Plan, coordinate, implement the marketing plan for retail Network and inform HQ on improvement points.

Manage Visual Merchandising & Trade budgets

Coordinate the Boutique needs and requirements (special local key events)

Develop local retail campaign assets / campaigns & manage retail & Trade events

Manage the Visual Merchandising Community Experts

Organize, develop and follow-up on all special operations and trade advertisements during promo periods with Nespresso creative agencies

Share information about promotions and launches to the commercial team and deliver materials to Key account managers

Coordinate local trade marketing activities and projects delegated by HQ

Develop and implement the annual trade marketing plans in close collaboration with the Nespresso Sales Managers, KAMs

Develop and implement the offline path to purchase in line with the Consumer Experience Strategy and in close collaboration with the commercial departments

Design innovative tools to enhance trade visibility based on insights from competition, market, and consumer analysis, in close collaboration within the team & the Customer Experience & Insights team

Logistic Coordination Of The Trade Point

Coordinate all POSM activities from ordering until implementation (none permanent POSM) with help of external agencies.

Train VM experts in BTQ Concept Train the Trainer

KEY RELATIONSHIPS

Internal : Marketing Team , Retail incl. Boutique staff, Customer Relationship Center, Finance, Nespresso Sales Managers, KAMs and Nespresso HQ

External : Creative agencies, logistic agencies and Event agency

KNOWLEDGE AND PROFESSIONAL SKILLS

University degree in marketing or communications

Between 1 and 2 years working experience in a marketing, trade or retail environment is a plus

Experience in project management, B2B and B2C Event Management

Good verbal and written communication skills

Business acumen and solution oriented

Full command of the Dutch and / or French and English languages (written and spoken)

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