MAKE A DIFFERENCEThe New Business Development (NBD) team is a key team in Nielsen’s strategy. Focused on accelerating our business growth, the NBD team concentrates its efforts to generate short-cycle revenue opportunities for small and medium clients and to grow existing ad-hoc clients.
By being part of this team, you will take contact with potential prospects, visiting all your clients and negotiate data access and consultative analyses to help them better understand their market and drive their growth.
As New Business Developer, your core responsibilities are : Own your individual revenue target, monitoring it with tenacity and reacting quickly when necessaryDevelop go-to market strategies that will deliver maximum reach across the target client portfolio to attract new clients and develop ad-hoc onesCreate new leads, including from cold calling, and prioritize client visits based on sales potentialIdentify upselling opportunities by creating leads for more advanced / customized Nielsen services and transform ad-hoc relationships into continuous contracts.
Utilize with creativity the tools available within the wider organization to generate leads and develop engagement plans, such as Marketing & Communications calendars, commercial sales drives, category sales data and CRM toolkits.
Ensure that all syndicated sales materials, including proposals and marketing information are consistent and demonstrate best in class within the industry.
Work with other Nielsen departments to ensure alignment and buy-in.