Digital Marketing Project Manager | D'Ieteren Auto | Kortenberg
D'Ieteren Auto
Brussels, Brussels, BE
11 uur geleden
source : Jobat

About the Job :

As a change agent and expert in the digital domain, the digital project manager ensures a good execution of different projects in the omni-channel sphere and leads the digital maturity advancements in the company.

Missions :

Digital customer experience & Omnichannel vision

  • Act as an expert in digital customer experience by providing teams with insights, data driven material, suggestions & tools.
  • Be close to the customer, by observing digital behavior, sending out surveys and organize working sessions, in line with the methodology defined by the Customer Experience Specialist.
  • Establish and maintain contacts with the various market players, using your network to keep up to date with the latest developments and trends in the field of digital customer / omnichannel experience (as well as competition channel / industry).
  • Share within D’Ieteren the latest visions, and trends to increase the digital & omnichannel mindset across the company teams
  • Think and Build a Digital omnichannel experience at a D'Ieteren scale in order to create a value proposition for the customer benefiting from all the offers and products of the D’Ieteren ecosystem ( car import, car retail, car repair & maintenance, sharing mobility, mobility solutions, electrification solutions).
  • In particular, in close connection with IT.

    Expertise omnichannel user experience

  • Translate business and user needs into accurate digital strategies ensuring the digital channel serves those needs at a best level.
  • Guarantee intuitive experiences by defining user flows & interaction models (both online as offline). Act as a gatekeeper on the wireframes & mockups, components, functionalities, prototypes, etc.
  • and disseminate best practices in terms of user flows & interaction models.

  • Manages external partners in the area of user interfaces design
  • Make end-to-end Expert reviews of each user flow, with providing clear recommendations on potential for improvements
  • Understand the IT constraints, challenge where appropriate in finding the best, but also pragmatic solution.
  • Actively contribute to the set-up of a holistic omni-channel customer experience.
  • Project Management

  • Spot new initiatives / projects required to improve D’Ieteren’s Omnichannel Experience, define scope and needs for support, and add to the digital roadmap (where priorities are evaluated).
  • Provide input for priority setting within the digital roadmap, based in impact and effort, distinguishing between quick wins, and longer term transformational projects.
  • Build business cases on the evolutions recommended and present well in advance a financial plan (& planning) that will ensure the efficiency of the resources.
  • This includes defining KPI’s for success evaluation of projects, quantitative and qualitative elements.

  • Lead digital and omnichannel projects to a success full end, keeping in mind scope, budget, and timing, including defining and implementing corrective actions in order to guarantee qualitative progress.
  • Make comprehensive and correct reports about statuses and progress of projects, including for steercos and higher management.
  • Ensure correct documentation of the implemented projects, training in the field and hand-over back to the business owners.
  • Manage budget follow up of projects in portfolio
  • Stakeholder management

  • Remain close to all the D’Ieteren teams (sales, aftersales, dealers, customer care) for understanding their business needs.
  • Be close to the IT development teams to enter correctly the projects in the relevant processes and ensure qualitative delivery.
  • Be able to understand the challenges facing our dealer network, their needs, and balancing this with the needs for customer experience.
  • Manage relationships within and outside the company to guarantee the correct progress of the digital transformation.
  • Communicate in a positive and inspiring manner to different stakeholders to drive the digital & omnichannel mindset.
  • Act as a team player, supporting your colleagues on a day to day basis and contribute to the good atmosphere within the digital team.
  • Knowledge

  • Digital marketing experience
  • Customer journey and user experience experience
  • Retail experience
  • Project management
  • Analytics tools, and Reporting
  • Bilingual NL / FR with a fluent knowledge of English
  • Automotive Market Knowledge is a plus but not mandatory
  • Ecommerce experience is a plus but not mandatory
  • Experience

  • Master Degree with +5 Years in a relevant Experience
  • Project management involving internal / external parties
  • Capabilities

  • Communicate and influence
  • Listening, Analyzing and Advising the internal customer
  • Innovate
  • Working in a team
  • Personal Characteristics

  • Be a force of proposal and conviction
  • Result oriented, strong business mindset and Customer first attitude
  • Digital native
  • Agility
  • Stress management and resilience
  • Self-development
  • Be open to feedback
  • Structured
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