Mobility Solutions & B2B Brand Manager
Bridgestone
Zaventem
6 dagen geleden
source : Brussels Jobs

Mobility Solutions & B2B Brand Manager

Job purpose

As a Mobility Solutions & B2B Brand Manager, you work closely together with the Head of Mobility Solutions & B2B Marketing, and the Solution strategy team to help drive new ways of doing business through solutions.

Mobility Solutions & B2B Brand Manager will report directly to the Head of Mobility Solutions & B2B Marketing.

Main responsibilities :

Be a Bridgestone mobility solutions brand guardian for all touchpoints

  • Be the brand mobility solutions guardian and act as brand knowledge center for the Solutions division for all touchpoints.
  • Be responsible for the correct application of the Brand and Brand Identity guidelines on various supports and assures correct panEU implementation.
  • Lead the branding approach and implementation for the various Mobility Solutions, in line with the existing brand strategy for solutions.
  • Support the brand architecture and lead the implementation within the group.
  • Communication strategy and planning

  • Develop a comprehensive Bridgestone Mobility Solutions communication strategy and integrated creative communication programs for existing and new products, for various supports with focus on digital.
  • This to support the BSEU group / regions in their overall targets, and also to contribute to the brand image development and the overall brand awareness target.

  • Define audience segments, focus on digital and messaging hierarchy , based on a profound understanding of the audience and their influencers.
  • Define, together with the Head of Mobility Solutions & B2B Marketing, the communication channels, including owned, earned and bought media, and all the specific B2B digital channels.
  • Construct a full digital framework to effectively introduce new solutions / communicate existing key solutions in the markets, which includes all processes from concept development to final communication material.
  • Work hand in hand with the Head of Mobility Solutions & B2B Marketing, and ensure input and alignment of the various business stakeholders and the solutions team.
  • Brand Solutions strategy and 360 marketing plan

  • Define the brand marketing strategy, with focus on digital, and related marketing programs for existing and new solutions.
  • Support a connected 360 marketing plan, to maximize demand generation for new solutions, and recurring usage of existing and new solutions across all channels.
  • If applicable for the specific solution, ensure a consistent, efficient and effective roll-out of marketing programs across all regions, by ensuring alignment between BSEU Headquarter and the local market, and ensuring that needs are correctly identified and addressed.
  • Help shape the digital campaign strategy across our paid, earned and owned channels.
  • Develop editorial plans and support digital media buying.
  • Internal & External stakeholder management

  • Representative from Brands Marketing into digital cross-functional team of the existing or new mobility solutions.
  • Work on a daily base with the Head of Mobility Solutions & B2B Marketing to drive and implement strong and competitive Brand Marketing plans.
  • Ensure consistent and good cooperation with stakeholders from the business and from the solutions team.
  • Manage and align multiple agencies to ensure project delivery on time and on budget.
  • Liaise with local markets to ensure buy-in, active collaboration and success project delivery.
  • Support in B2B Brands and Marketing strategy and implementation

  • Work closely with Head of Mobility Solutions & B2B Marketing to shape and implement the brand strategy for commercial business lines.
  • Contribute to the creation of communication campaigns (including media buying campaigns) on different supports for various B2B activities.
  • Contribute actively to the products launches or various events dedicated for B2B.
  • Support and contribute to maintain a good working relationship with various stakeholders for B2B business lines both in head office and at local level.
  • Analytics and Reporting

  • Measure the performance and optimize digital marketing campaigns and platforms by setting KPIs and targets.
  • Stay tuned to new developments in digital marketing, media and communication, especially B2B.
  • Required capabilities

  • Work analytically & creatively in a problem solving environment.
  • Distil multiple pieces of qualitative and quantitative information into meaningful recommendations.
  • Facilitate senior management meetings and drive conversation with firm leadership.
  • Drive organizational buy-in and facilitate change.
  • Attention to detail while managing competing priorities & tight time pressures.
  • Results-oriented, self-directed, inquisitive, and entrepreneurial-minded.
  • Track record leading digital transformation.
  • Strong values in line with Bridgestone’s behavioural expectations ( Courage, Agility and Ownership).
  • Excellent communication skills, both written and spoken.
  • Proficient in English and at least one other European language.
  • Experience

  • Master’s degree in business, economics, marketing or engineering.
  • Minimum 5 years of relevant professional experience in a digital B2B oriented business.
  • Strong affinity with digital marketing.
  • Proven experience managing online advertising campaigns (via agency).
  • Experience creating engaging digital brand and product content (including the website content management).
  • Knowledge of web analytics.
  • Previous work experience in a pan-European multi-lingual environment a plus.
  • Experience managing complex projects, involving multiple stakeholders and agencies.
  • Apply Now

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