This role will support the Commercial Organization to facilitate and execute Marketing actions and initiatives aimed to drive the growth of Thermo Scientific market share.
The role demands for proactive leadership and management in driving initiatives to grow sales and revenue in the assigned territories.
Intense engagement and cooperation with the Sales and Specialist teams will be key in gathering feedback on market trends and competitive dynamics.
This role will have complete responsibility over the definition, execution and tracking of the required tactical plans to ensure business growth and sustainability in response to the market’s requirements.
The function will also be responsible for aligning specific market applications demand with the Business Unit offering by determining key strategic and / or tactical applications both in terms of technical requirements and specifications.
Develop Marketing Plans for the Region
Contribute to strategic planning by bringing knowledge of assigned market and territory
Implement specific strategies for business growth in cooperation with commercial leadership and regional marketing
Plan, develop, message and deliver marketing programs for the region in line with the BU planning
Act as the point of contact for regional marketing on all demand generation activities in the regions.
Support the Commercial Operations teams in achieving AOP bookings and revenue :
Implement and manage Seed Unit Program
Drive commercial seed unit program by managing the approval process, tracking and monitoring, as well as seed unit inventory.
Manage BU Commercial Plans
Define plan and deploy execution of New Product Launches in the assigned
Geocenters, and in alignment with BU NPDI
Define training plan and deployment for Sales Support Team and Sales Engineers
Manage Voice of the Customer (VoC)
Travel with territory sales personnel to provide support in the execution of the tactical messaging for the product line
Collaborate and maintain relationships with key customers to ensure Thermo
Scientific leads the way in method development and marketing of GC and GCMS and maintain reference customers to help sales in the region
Give sales presentations and applications, technical and commercial presentations in support of seminars, conferences and meetings
Involve and lead the sales specialist and demo chemist team in sharing field feedback with the business unit in a structured fashion
Manage Regional Forecast
Manage forecast in coordination with commercial team on a monthly basis for both bookings and revenues
Provide input for advanced demand planning to ensure proper sourcing programming
Participate in Sales Conference Calls and SIOP processes.
Bachelor’s degree and minimum 5 years’ experience in Technical Sales or Marketing
Excellent communication skills (written and verbal) in English and one more language
Demonstrated leadership and project / process management experience
Sound market and technical knowledge or background
Ability to understand technology and articulate strong customer value / benefit propositions.
Strong marketer with ability to think strategically
Independent, assertive, self-starter with the ability to work as part of a diverse and global team.
Willingness to travel at least 25% of the time
Demonstrate Thermo Fisher Scientific values Integrity, Intensity, Innovation