Brand and Customer Manager Rx
Takeda Pharmaceutical Company Limited.
Brussels, Brussels Capital, Belgium
19 dagen geleden

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Brand & Customer Manager Rx

13 / 02 / 2018

Business Unit Customer & In-Field Excellence (CIFE)

Marketing & Sales Manager

Role Objective

  • Maximize the value of the dedicated brands under her / his responsibility, the achievement of the budgeted sales and market shares objectives while increasing customers experience with his brands and keeping a customer centric approach.
  • Brands under his / her responsibility are at SP and GP level.

  • Lead, drive and ensure the strategic and operational process (short and long term, inclusive life cycle management) for each of his / her brands, and co-
  • ordinate cross-functional and cross-departmental teamwork

  • Test content / usability of the content, activities, material and services with relevant customers
  • Play a key role in the maximization of the value of the dedicated brands, the achievement of the budgeted sales and market shares objectives while keeping a customer centric approach.
  • Responsible for the translation of the strategic plans in practical and impactful operational plans for all dedicated brands in the portfolio, taking up the insights from the customers and from the Customer Engagement Specialists (CES), the Pharmacist Engagement Specialists (PES) and Key Account Managers (KAM)
  • Accountabilities Analysis and identification of strategic insights

  • Works with a customer-centric mindset, defined as listening to customers and meeting their (unmet) needs to provide customer centric solutions, also ensures that in activities and outcomes the patient comes first
  • Identifies actionable customer insights that inform strategic decisions and / or can serve as leverage points to improve customer experience and differentiate versus competition
  • Sets clear priorities on need-to-know facts and figures and knows how best to obtain these
  • Regularly presents insights or promising leads to the office-based team, stimulating cross-functional discussion and identifying actionable insights
  • Cross-checks new hypothesis, tests to optimize concepts and base key decisions on a sound evidence base while also being able to make decisions with not all data available
  • Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
  • Strategic and tactical planning

  • Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance and co-
  • ordinates cross-functional and cross-departmental teamwork

  • The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to : Development and implementation of promotional materialsImplementing cross-
  • channel solutions for all customers line with the strategic plan and complianceCreate programs and tactics customized to different customer groups including KOL, SP and GP

  • Development and implementation of promotional materials
  • Implementing cross-channel solutions for all customers line with the strategic plan and compliance
  • Create programs and tactics customized to different customer groups including KOL, SP and GP
  • Selects appropriate channels with customer preference and but also ROI in mind and balance efficient quick-wins (i.e. in partnerships with established platforms or providers) wisely vs. mid-term options
  • Develops together with sales people a compelling positioning, ladder of adoption, customer segmentation and targeting, story flows and key messages, objection handlers for all focus products / topics that is based upon customer insights / needs that serves as a platform for effective customer engagement and improved brand perception while allowing adaptation into different types of on-
  • and offline content and activities

    Project Management & Cross Functional Cooperation

  • Displays a cooperative and an inclusive way of working together within the other team members and the cross functional team, inclusive regular contact and exchanges with the Marketing and Sales Manager
  • Organizes continuous training for CES / KAM to ensure Best-in-Class disease / brand knowledge, with the support of medical and training.
  • Organizes regularly Business Review meeting
  • Ensures that the development of the promotional material is in line with the sales model used in the field
  • Logistically supports the CES / KAM in their operational needs, with the support of the team
  • Developing effective and constructive working relationships throughout the CIFE Business Unit and Takeda LOC in general, Takeda Market Access department and Takeda Medical Department
  • Partnering with the Sales force to provide strategic direction in the development of training material and programs;
  • Meets quality standards and legal & internal requirements and full compliance with release procedure and Code of Practice
  • Identifies and raises relevant issues, and proposes potential solutions, through the appropriate internal and external channels
  • Aligns with the digital content manager to discuss the content and technical flow of all possible channels in order to have optimal customers experiences
  • Financial Management

  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
  • Manages allocated budget
  • Customer Integration

  • Regularly seeks customer and CES / KAM input into strategic and tactical considerations to ensure that pursued strategy is effective for target customers and practical for CES / KAM to execute
  • Carries out regular field days to assess the adequacy of the brand campaigns and to receive direct feedback from the customers and customer experiences with your brands
  • Maintains regular contact with a group of 5-8 customers that are representative of the Belgian target physicians for your brands
  • Develops KOL management and maintains first hand contact with key target audience, in close collaboration with the medical department
  • Administration, monitoring and controlling

  • Monitors the execution of the strategic and operational plans, analyzes deviations and proposes corrective actions if needed
  • Establishes and regularly monitors a budget plan covering key tactics, flagging any deviations early-on
  • Keeps track of sales and expenses across portfolio and conducts regular forecasting, proactively engages key internal stakeholders (M&S Manager, Market Access, Finance) into discussion in case of deviations
  • Sets KPI’s for key activities, monitors achievement and advises on adjustments as appropriate
  • Meets quality standards and legal & internal requirements
  • Ensures accurate sales forecasts and demands planning to avoid over-stocks and stock-out issues
  • Global core competencies (behavior competencies)

  • These competencies define the role and expected behavior of each person within Takeda. For more information we refer to the resource guide of the Takeda Global Core Competency Model’.
  • Capabilities : Technical Expertise :

  • Master (scientific orientation is an asset) or equivalent combination by education and experience
  • Successful experience in Marketing and / or Sales is required
  • Understanding of the dynamics of the Primary Care environment and the cross-channel business model
  • Advanced expertise in assigned brands, diseases and markets
  • Agile in using social media and new digital technologies (as well as willing / ready to learn new ones)
  • Practical use of CRM system and other dedicated (application) software
  • Drivers Licence B
  • Fluent (written and spoken) in French, Dutch and EnglishOther key capabilities
  • Strategic Thinking
  • Creativity
  • Analytical Thinking
  • Decision Making
  • Collaborative leadership (close relationship with other people in other departments) internal stakeholder management
  • Communication skills
  • Innovation / Initiative / Challenge status quo
  • Practical Thinking
  • Execution : project management
  • Customer Centricity : develops solutions to customer needs
  • Solliciteren
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