Earned/Owned Media Executive
Estee Lauder Companies
Diegem, Flemish Brabant, Belgium
4 dagen geleden

As an Earned / Owned Media Executive you develop the social / digital marketing plan of the brand for owned and earned media : where to play, calendar of activities, assests (in accordance with the brand digital strategy).

  • You will;
  • create, review and localize assets for social / digital platform

    be responsible for the overall management of the owned platforms (Facebook, Instagram, YouTube,) of the brands, including community management, and e-retail activations on social media pages

    orchestrate the execution of virtual selling activates across all social media touch points.

    manages PR & Influencers relationships, budget and activations

    spread Earned Media expertise and contribute to capability building within the affiliate

    Qualifications

    2 to 3years of influencers and digital PR media experience (PR agency experience is aplus as a background)

    Knowledgeand experience working with social media platforms and tools (FB, IG, YT, )

    Knowledgeon how to manage influencers, PR communities

    Expertisewith social listening tools and community management tools(social bakers,popular chips, Sprinklr, etc.)

    Strongcommunication skills

    Multitaskingand analytics skills is a must

    Be wellorganized, project management skills is key

    Becreatively and commercially driven

    Brandknowledge (product, consumers, strategy,..)

    Ability toengage an audience through social posts

    Copywritingexpertise

    Customerservice driven : ability to respond to customers on a timely manner

    SEO anddata driven, with the ability to switch fast to new trends and consumer habits

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