As an Earned / Owned Media Executive you develop the social / digital marketing plan of the brand for owned and earned media : where to play, calendar of activities, assests (in accordance with the brand digital strategy).
create, review and localize assets for social / digital platform
be responsible for the overall management of the owned platforms (Facebook, Instagram, YouTube,) of the brands, including community management, and e-retail activations on social media pages
orchestrate the execution of virtual selling activates across all social media touch points.
manages PR & Influencers relationships, budget and activations
spread Earned Media expertise and contribute to capability building within the affiliate
Qualifications
2 to 3years of influencers and digital PR media experience (PR agency experience is aplus as a background)
Knowledgeand experience working with social media platforms and tools (FB, IG, YT, )
Knowledgeon how to manage influencers, PR communities
Expertisewith social listening tools and community management tools(social bakers,popular chips, Sprinklr, etc.)
Strongcommunication skills
Multitaskingand analytics skills is a must
Be wellorganized, project management skills is key
Becreatively and commercially driven
Brandknowledge (product, consumers, strategy,..)
Ability toengage an audience through social posts
Copywritingexpertise
Customerservice driven : ability to respond to customers on a timely manner
SEO anddata driven, with the ability to switch fast to new trends and consumer habits