To influence the prescribing habits of contact lens practitioners to stimulate growth in CooperVision sales and to provide clinical support to both external and internal customers of CooperVision.
To act as the principal technical ambassador of CooperVision within the optician and optometrist community and the institutions.
Develop influential relationships with existing and potential customers to ensure that sales and the brand equity of CooperVision products are maximized.
Train and develop the commercial teams as well Customer Services in the CooperVision product portfolio, competitive lenses and lens care products and evaluate their knowledge level to ensure high performance.
Plan regular and ongoing training opportunities.
Support optical stores through delivering clinical, product, communications and business training to drive behavior change in fitting contact lenses and sales growth.
The training may happen in or out of the fitting practice.
Actively partner with customer business teams to offer expertise in all optical, clinical and training aspects to key account head offices.
Align with key stakeholders and customers; develop and execute training programs for key accounts, establishing and tracking KPIs to demonstrate impact.
Provide support in managing eye care practitioner queries, e.g. fitting issues, either directly or through training of appropriate staff.
Assist in the management and delivery of early access trials and practitioner surveys.
Present or provide support at external or internal training events, tradeshows, conferences and seminars.
Support marketing with product communication materials to ensure eye care practitioner engagement.
Write clinical materials for trade press, symposia and exhibitions, and brief clinical writers effectively.
Develop training programs for sales force induction and ongoing development.
Regularly co-travel with sales force and Key Account Managers to support in their development through effective coaching techniques.
Keep up-to-date & proactively report on market trends, news and competitor activity.
Keep up to date with contact lens fitting, clinical optometric practice and the latest on training and coaching approaches.
Manage and develop Key Opinion Leader relationships in the region as part of a broader Professional Services plan in the market.
Support the Head of Marketing and Professional Services in planning and organizing 360 PS team activities and related budgets, embracing proactively opportunities that may arise.
The Professional Services Manager reports into the Head of Marketing and Professional Services and has one colleague at the same level.
The PS Manager interacts regularly with the Country Manager, National Sales Manager, Regional Sales Managers, Sales Reps, Key Account Managers and Marketing, with the European Professional Service Team and with Key Accounts, customers and Key Opinion Leaders externally.
The Professional Service Manager will be expected to travel 40-50% of the time, to deliver services in the field.
Knowledge, Skills and Abilities :
Demonstrated skills in contact lens patient management.
Minimum 5 years’ experience in contact lens fitting and optometry.
360 Business acumen.
Wide knowledge of CooperVision products as well as wide knowledge of contact lenses and related products across the entire market.
Strong retail experience, and ability to liaise with big and small customers, with both trade commercial and technical roles.
Excellent presentation and communication skills, both verbal and written.
Proven experience in designing, organizing and executing broad and specific training programmes.
Strong organisation and time management skills.
Strong cross functional team worker and able to work in a matrix environment.
Ability to work under pressure and to deadlines.
High-energy self-starter as well as collaborative team player.
Excellent proven ability to effectively communicate cross functionally within company and the customer.
Maintain high levels of personal commitment, work ethic and professionalism to reflect service and support that fully meets or exceeds customer expectations and CooperVisions brand promise.
Advanced skill in the use of Excel, Word and PowerPoint.
Excellent knowledge of French and Dutch, good knowledge of English
Work Environment :
Home based when not in the field (Brussels Area)
Extensive travel in BeLux, regular travel to HC in Gorinchem and occasionally travel in Europe.
At least 5 years of experience in a similar role in the optical market.
Proven experience in training and coaching.
Proven track record of clinical experience in fitting and managing contact lens patients on a day-to-day basis.
Active and relevant business relationship within the industry, both commercial and technical roles.
Optometry degree at Bachelor level (ODISEE Brussels or HBO Utrecht)
Contact lens fitting training.