Product Management Director
Kortrijk, BE
2 dagen geleden

Barco designs technology

that makes everyday life a little better. Seeing beyond the image, we develop sight, sound, and sharing solutions to help you work together, share insights, and wow audiences.

Our focus is on three core markets : Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions).

Our solutions make a visible impact, allowing people to enjoy compelling entertainment experiences; to foster knowledge sharing and smart decision-making in organizations and to help hospitals provide their patients with the best possible healthcare.

Headquartered in Kortrijk (Belgium), Barco realized sales of 804 million euro in 2021 and has a global team of 3,000+ employees, whose passion for technology is captured in +500 granted patents.

The function

As Product Management Director for the Enterprise division, specific for the "Meeting experience - Clickshare" business , you have the End-to-End responsibility for the customer journey & commercial success of our Clickshare product / solution (HW, SW & Services) throughout the full lifecycle.

You define product / solution (hardware, software & services) innovations aligned with Segment value propositions and based on a deep understanding of the customer needs.

You align with other stakeholders to ensure revenue and customer satisfaction goals are met.

You have the purpose to lead / coach & inspire a team of product managers within the scope of the product portfolio. Ensuring a continuing growth in performance and capability of this PM team along the different responsibilities.


  • Define winning product / solution requirements, based on Segment Marketing needs, product / technical insights, market trends and customer personas and problems.
  • Focus on customer experience and customer journey, driving differentiation through a deep understanding of customer needs and best-in-class user experience thinking.
  • Represent the customer and end-user internally and externally.

  • Conduct market, customer and internal research (input Segment Marketing) to gather customer & product insights, supported by on-going visits to customers and non-customers.
  • Gather competitive intelligence and perform competitive analysis, analyse and report on product / technology trends, and track competitive initiatives.
  • Define, document and communicate the roadmap and product / solution strategy in coordination with the different segment marketers.
  • Develops business case & define business models - prepare, organize & lead the Business Case Review, in strong collaboration with Segment Marketing.
  • Create pricing models / architecture and get input from Segment Marketing for final pricing decisions.
  • Execution

  • Play an integrator role and collaborate with a wide variety of functional areas such as segment marketing, sales, engineering, manufacturing, product owners and operations to define the customer journey, product / solution requirements, user needs and market opportunities.
  • Ensure effective product development progress, take the necessary decisions on MVP / feature prioritization, and manage possible roadblocks and lead beta customers (daily mgmt.

    communication) supported by the Product Owner.

  • Lead the UX of your product, in cooperation with UX expert teams.
  • Collaborate with Product Marketing on new product launches, with best in class product launch management thinking across the Customer Journey.
  • Deliver internal & partner enablement (Training, Tools, Demos) in collaboration with Product Marketing.
  • Product lifecycle & Customer Journey management

  • Own and manage the end-to-end lifecycle of product / solution
  • Own and manage the end-to-end customer journey of the product / solution
  • Measure, in a data-driven way, the customer experience in order to manage enhancements and high-priority product issues.
  • Assess and implement product lifecycle initiatives.
  • Support and propose initiatives for Services revenue growth.
  • Be the expert on the product / solution and the competition.
  • Lead the Product Management Team

  • Builds an effective PM team with clear roles and responsibilities and instills trust.
  • Drives the overarching product / solution vision and purpose with her / his team.
  • Develops and coaches the skillsets and talents of the team to higher levels of performance.
  • Education :

  • Bachelor’s degree required
  • Master’s degree / MBA preferred
  • Experience :

  • Minimum of 5 years in product management and product lifecycle management
  • Minimum of 5 years leading a team
  • Must have a strong technical skill set in or know-how of a similar industry or technology
  • Experience working in a matrix organization
  • Experience working in a product-driven organization and working on the intersection of hardware, software & services
  • Competencies : Skills :

    Skills :

  • You have the ability to inspire and drive a team of highly competent professionals
  • You subscribe to a servant leadership style
  • Customer centricity and customer experience mindset in all you do. You enjoy spending time in the market to understand customer needs and journeys, and you translate them into new experiences, products, solutions & customer journeys.
  • You put customer success & experience first and are motivated to gather real end user needs, translate them into product specifications, verify them with target user groups and communicate towards R&D.
  • You understand interaction design and the importance of prototyping and customer validation for a successful user experience.
  • Ability to conduct market, competitor and customer research to gather insight, assess market opportunities and make the case for investment
  • Ability to coordinate with product development, engineering and other functions for product development and delivery. You are confident in prioritization with clear communication towards all stakeholders
  • You are a team player willing to win together and help each other out, ability to cooperate with the different stakeholders in the organization
  • You like to present to an audience, are good at interacting with people and are curious for new ideas
  • You are capable of expressing ideas through sketches and wireframes supporting the designers in the creation of the visual interface of a product
  • Behaviors :

  • Natural integrator, easily collaborating with stakeholders from different departments
  • Broad sense of ownership and action orientation
  • Creative and innovative
  • Exhibits analytical, rational and logical thinking for optimal problem-solving
  • Empathetic to customers, users and sales resources
  • Detail oriented, well organized, efficient with time management
  • Excellent communication skills
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