DATA, CRM AND CONSUMER INSIGHTS Manager
Estée Lauder Companies
Diegem, Belgium
3 dagen geleden

Description

At Estée Lauder Companies

we work with amazing brands... Estée Lauder, Clinique, Aramis & Designer

Fragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin,

Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,...

DATA, CRM ANDCONSUMER INSIGHTS Manager

The DATA, CRM and Consumer InsightsManager partners with brands, online and digital to define the consumerjourney and establish key KPIs to measure success and drive best-in-classanalysis.

You will track Online campaigns,including CRM & paid digital media programs, to maximize site traffic / sales and ROI to build a consistent Omni channel experience.

In yourrole you will distill key insights from consumer, retail, shopper data andshares this with brands to enable them to improve their marketingactivities and tap into new growth areas.

Digital analytics and CRM roadmap tosupport brand equity and growth

Partners with brands, online and digitalto define the consumer journey (triggers definition, marketing pressure,relational program, loyalty program, ) and establishes key KPIs to measuresuccess and drive best-in-class analysis

Supports the development and therefinement of the brand consumer database

Analyzes omnichannel performance todrive business strategy, profitability and future campaign investment

Gathers and analyzes complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition

Is the key interface between theaffiliate brand teams and the regional team to implement strategy in theaffiliate

Advises commercial team to negotiatesharing of CRM data and insights with retailers

Metrics to assess success of campaigninitiatives across consumer touchpoints

Build action plan for measuring campaignperformance against predetermined success metrics for social and digitalmarketing and brick and mortar performance

Executes new analytics practices thataugment consumer behavior knowledge and improve CRM / media targeting ROI

Provides ongoing digital data analysison consumer behavior and engagement through quantitative and qualitativeanalytical tools

Supports presentation of key findings,insights and recommendations to Consumer Marketing partners and brandleadership

Data-informed storytelling and decisionmaking

Gathers data and perform market researchto assist in crafting compelling and insightful stories that help brandleadership further understand and engage consumers

Acts as an agent of change todemonstrate and encourage data-driven decision making and enable all teamsto become more analytics minded

Gather and analyze complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition

Qualifications

Firstrelevant experience

Data-driven

Stronganalytical skills

Relationshipbuilder / Strong stakeholder management skills

Datadriven) Storytelling skills / inspirator

Trilingual : Dutch, French & English

Hands onmentality

Projectmanagement skills (handle multiple projects)

Shift : 1st (Day) Shift

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