Consumer Marketing Intelligence Specialist
Nestlé
Bruxelles, Belgium
18 uur geleden

Position Summary

The Marketing Intelligence Specialist will drive consumer and shopper understandings in the organization and will be in the lead to transform insights into actions helping the different product categories build their marketing and communication strategies.

Your objective will be to be the face of consumer and shopper insights in the organization and guarantee that all product categories are in the center of their strategies.

A day in the life of...

Drive Consumer and Shopper Understanding and insights in the organization :

  • Identify, analyze and derive insights through macro and micro consumer and shopper understanding
  • Challenge the marketing and trade marketing teams research briefings and translate it into relevant research objectives and questions
  • Identify the best research methodologies (qualitative and quantitative)
  • Brief the research agencies and guarantee / challenge the quality and usefulness of the research throughout the entire process
  • Transform insight into action and provide the operational units with the relevant consumer / shopper insights, recommendations to a product or communication concepts :

  • After a detailed analysis phase, you will be responsible of presenting key insights and as appropriate, develop this analysis through teamwork with category expertise, marketing agencies, consumer services, media agencies and the market intelligence manager.
  • You will also have to guarantee that the insights are rich, relevant and actionable

  • Participate in the transformation of insights into marketing and communication strategies in proactive collaboration with the required teams.
  • You will have to moderate workshops with the different teams in some cases.

    Guaranty the consumer & shopper centricity by developing a yearly program including the internal consumer room program, ethnography, real life understanding.

    Develop knowledge on our targets and ensure that each strategic brand has a clear target consumer portrait and a high level consumer experience framework & experience map (touchpoints strategy)

    Be responsible to translate the social listening into relevant insights.

    Development and activation of an online community that can guaranty an agile and fast access to consumer / shopper at each stage of the innovation process, communication, activation strategy.

    Responsible for the relationship with panel agencies, especially Nielsen :

  • Ensure the quality and reliability of the data
  • Coordinate the Nielsen presentations and guarantee the added value of the output
  • What will make you successful

  • 3 to 5 years of experience in a similar function and / or in a quantitative research agency; experience in social listening, media or communities management is a plus.
  • You are persistent, proactive, assertive and analytical;
  • You are also curious and take initiative within the business;
  • You have strong project management skills and are able to handle several projects at the same time;
  • You have a holistic and strategic view;
  • You feel comfortable in decision making;
  • You are a team player who establishes strong professional relationships that ensure a good collaboration with product & brand managers as well as with trade marketing;
  • You have strong stakeholder management skills;
  • Fluency in Dutch and / or in French and English is required ;
  • We are Nestlé, the largest food and beverage company. We are 328,000 people strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.

    Our values are rooted in respect : repect for ourselves, respect for others, respect for diversity and respect for our future.

    With more than 89.5 billion CHF in 2016, we have an expansive presence with 442 factories in more than 86 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures.

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