The Marketing Intelligence Specialist will drive consumer and shopper understandings in the organization and will be in the lead to transform insights into actions helping the different product categories build their marketing and communication strategies.
Your objective will be to be the face of consumer and shopper insights in the organization and guarantee that all product categories are in the center of their strategies.
A day in the life of...
Drive Consumer and Shopper Understanding and insights in the organization :
Transform insight into action and provide the operational units with the relevant consumer / shopper insights, recommendations to a product or communication concepts :
You will also have to guarantee that the insights are rich, relevant and actionable
You will have to moderate workshops with the different teams in some cases.
Guaranty the consumer & shopper centricity by developing a yearly program including the internal consumer room program, ethnography, real life understanding.
Develop knowledge on our targets and ensure that each strategic brand has a clear target consumer portrait and a high level consumer experience framework & experience map (touchpoints strategy)
Be responsible to translate the social listening into relevant insights.
Development and activation of an online community that can guaranty an agile and fast access to consumer / shopper at each stage of the innovation process, communication, activation strategy.
Responsible for the relationship with panel agencies, especially Nielsen :
What will make you successful
We are Nestlé, the largest food and beverage company. We are 328,000 people strong driven by the purpose of enhancing the quality of life and contributing to a healthier future.
Our values are rooted in respect : repect for ourselves, respect for others, respect for diversity and respect for our future.
With more than 89.5 billion CHF in 2016, we have an expansive presence with 442 factories in more than 86 countries. We believe our people are our most important asset, so we'll offer you a dynamic inclusive international working environment with many opportunities across different businesses, functions and geopraphies, working with diverse teams and cultures.