Brand Manager Compression h/f
Essity
Leuven
7 dagen geleden

Overview

The Personal Care business now called Health and Medical Solutions department includes Incontinence Products, Feminine Care, Baby Care and Medical Solutions.

Medical Solutions, a part of Essity following the acquisition of BSN medical comprises products within wound care, compression therapy and orthopaedics.

Together Essity and BSN medical represent a vast portofolio of brands, such as Cutimed, Delta, Jobst, Leukoplast, Libero, Libresse, Nosotras, Saba and TENA.

Distribution channels for the products are the retail trade, online sales, hospitals, pharmacies, care institutions and sanitary shops.

For our Compression Products (JOBST) , we are looking for a Brand Manager Compression .

The Brand Manager is part of a national marketing team currently based at the offices of BSN medical in Leuven and works on diverse projects for Compression Products on the Belgian market.

He / She acts as the primary marketing reference point for the Belgian organization for all internal and external Compression Products related matters.

The Brand Manager will report to the Marketing Manager Belux who is also based in Leuven.

Main Tasks

  • Develops and executes brand business plans
  • Develops and implements promotional materials
  • Drives roll out of major product launches in Belux
  • Drives for excellence in marketing strategy execution
  • Is accountable for forecast and budget management
  • Trains sales force on marketing strategy and products
  • Analyzes market dynamics and segmentation of the Belgian market
  • Creates and maintains a (KOL) Key Opinion Leader network in Belgium (Flanders & Wallonia)
  • Finetunes planned strategy based on a strong understanding of Compression market
  • Manages complaints
  • Key Competencies

  • Bachelor / University degree or equivalent
  • Bilingual Dutch-French and with good knowledge in English
  • Minimum 2-3 years B2B and / or B2C Marketing experience
  • Relevant experience in Marketing, Business Administration or similar
  • Experience in project management
  • Affinity towards Home Care and Institutions
  • Very good planning and problem-solving skills
  • Self-reliant, well organized, hands-on and customer / consumer oriented way of working
  • Strong team player and engaging communicator with good interpersonal skills
  • Enthusiastic, dynamic and highly motivated
  • Ability to travel occasionally
  • Valuable Extra Competencies

  • Network in Phlebology
  • Experience in Compression / Phlebology markets
  • Good prioritization skills
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