As Customer Marketeer, you are part of the local Marketing team in our BeLux Sales team, based in Ghent, and report directly to the Local Marketing Manager.
In this role, you are responsible for defining the strategy on the best shopper activation at our retailers for the Belgian and Luxembourg market.
Taking the different needs into perspective (that is : the customers (retailer), consumer and organizational needs), you define the shopper activation plans.
You roll-out local marketing activities targeted at attracting and retaining our primary shoppers for the different categories at the assigned customers.
All based on an advanced understanding of the customer and the shopper journey. You take full responsibility and ownership in contributing to achieving the local marketing and business objectives for the assigned customers.
You coach and guide 1 Marketing Assistant, who is responsible for the follow-up and the practical coordination of the different shopper campaigns.
Your responsibilities :
Fully understand its profile and assess the opportunities, the gaps and triggers needed including communication platforms and content based on shopper segmentation and shopper basket analysis.
Attract, engage and retain the primary shopper in the consumer / shopper journey.
Establish and quantify KPI scorecards in order to create an engaging size of prize figure for the customer with clear guidelines on penetration, loyalty, spending index targets and primary shopper awareness amongst others.
To be managed in line with the customer-specific shopper insights and strategies, while taking into account the brand equity strategy, NPD framework and category vision, in order to maximize return on investment.
Participate in and prepare local projects, including the implementation of NPDs, in close collaboration with all relevant internal and external stakeholders.
Monitor the impact on customer relevant KPI’s in order to fully deploy and activate the local markets in close collaboration with the relevant internal and external stakeholders.
Provide input for the development of divisional tools and to facilitate the effective translation of marketing opportunities and actions within the agreed budgetary levels.
Preferably from a benchmark company and with an international mindset.