What does the internship involve?
As a marketing intern, you support the Brand manager with every-day marketing tasks for the Retail and Out Of Home (horeca, petrol stations, cinemas, ) channel in BeLux as well as the Shopper Marketing Department for the overall promotion & shopper strategy of the PepsiCo Carbonated Soft Drinks (CSD) categories.
The CSD portfolio for this role consists of Pepsi, Pepsi MAX, 7up, Mountain Dew, Mirinda & Gatorade.
Brand Marketing :
You work on the CSD brands in a well-diversified way, building reports and ad hoc analysis of the market on one hand and support main campaigns and product innovations on the other hand.
You have the opportunity to get in touch with every actor of the company and the different agencies PepsiCo is working with.
As it is a long-term internship, you also have the opportunity to take on responsibilities and to work on long-term projects :
Support digital plans.
Shopper Marketing :
You are also responsible for the development of new concepts / ideas for all in-store communication (as well permanent POS as temporary promotional materials) or materials to support launch of NPDs (new product developments) and marketing events to enforce our market position within the category.