DATA, CRM AND CONSUMER INSIGHTS Manager
The Estee Lauder Companies
Diegem, BE
5 dagen geleden
source : DirectEmployers Association

DATA, CRM AND CONSUMER INSIGHTS Manager Brand : Estée Lauder Companies Description At Estée Lauder Companieswe work with amazing brands.

  • Estée Lauder, Clinique, Aramis & DesignerFragrances, M.A.C. Cosmetics, La Mer, Bobbi Brown, Jo Malone, Darphin,Aveda, Smashbox, Origins, Tom Ford, Bumble & Bumble, Glamglow, Le Labo,.
  • DATA, CRM ANDCONSUMER INSIGHTS Manager + The DATA, CRM and Consumer InsightsManager partners with brands, online and digital to define the consumerjourney and establish key KPIs to measure success and drive best-in-classanalysis.
  • You will track Online campaigns,including CRM & paid digital media programs, to maximize site traffic / sales and ROI to build a consistent Omni channel experience.
  • In yourrole you will distill key insights from consumer, retail, shopper data andshares this with brands to enable them to improve their marketingactivities and tap into new growth areas.

  • Digital analytics and CRM roadmap tosupport brand equity and growth+ Partners with brands, online and digitalto define the consumer journey (triggers definition, marketing pressure,relational program, loyalty program,.
  • and establishes key KPIs to measuresuccess and drive best-in-class analysis+ Supports the development and therefinement of the brand consumer database+ Analyzes omnichannel performance todrive business strategy, profitability and future campaign investment+ Gathers and analyzes complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition+ Is the key interface between theaffiliate brand teams and the regional team to implement strategy in theaffiliate+ Advises commercial team to negotiatesharing of CRM data and insights with retailers+ Metrics to assess success of campaigninitiatives across consumer touchpoints+ Build action plan for measuring campaignperformance against predetermined success metrics for social and digitalmarketing and brick and mortar performance+ Executes new analytics practices thataugment consumer behavior knowledge and improve CRM / media targeting ROI+ Provides ongoing digital data analysison consumer behavior and engagement through quantitative and qualitativeanalytical tools+ Supports presentation of key findings,insights and recommendations to Consumer Marketing partners and brandleadership+ Data-informed storytelling and decisionmaking+ Gathers data and perform market researchto assist in crafting compelling and insightful stories that help brandleadership further understand and engage consumers+ Acts as an agent of change todemonstrate and encourage data-driven decision making and enable all teamsto become more analytics minded+ Gather and analyze complex datasetsacross various platforms to provide key insights on consumer preference,campaign performance and market competition Qualifications Qualifications+ Firstrelevant experience+ CRMmanagement+ Data-driven+ Stronganalytical skills+ Relationshipbuilder / Strong stakeholder management skills+ (Datadriven) Storytelling skills / inspirator+ Trilingual : Dutch, French & English+ Hands onmentality+ Projectmanagement skills (handle multiple projects) Job : Marketing Primary Location : Europe, Middle East, Africa-BE-VBR-Diegem Job Type : Standard Schedule : Full-time Shift : 1st (Day) Shift Job Number : 205375
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