Account Manager On Trade, East & West Flanders
Zellik, Belgium
2 dagen geleden

Job Description :

Account Manager On Trade East & West Flanders

Driving a profitable spirits revolution at scale, in leading on trade outlets, by activating our beautiful portfolio

Our global priority brand portfolio consists of Smirnoff, Johnnie Walker, Baileys, Cîroc Vodka, Captain Morgan, Tanqueray and many more.

Diageo trades in approximately 180 markets and employs over 35,000 talented people around the world. The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).

Our great range of brands and geographic spread means that people can celebrate with our products at every occasion no matter where they are in the world.

This is why 'celebrating life every day, everywhere' is at the core of what we do.

Our vision in the Benelux is to be the undisputed leader in growing our core spirits. In particular : Johnnie Walker, Smirnoff, Baileys and Captain Morgan.

We drive innovation at scale and build our mass luxury portfolio together with leading horeca partners. Distribution, brand activation and staff engagement around our brands are adding value for our route to market.

We are looking for you to support in achieving our performance ambitions!

The role

You are responsible for bringing to life our brands in bars, clubs and restaurants. On a daily basis you will be in touch with customers (trend leading bar / club / restaurant owners, F&B Managers and other decision makers) and build great commercial partnerships with them.

You prioritize your visits, negotiate partnership deals and put in place clear activation standards that unlock the commercial opportunity our brands bring to the trade.

You measure and evaluate business performances and initiate proposals for the business. It is a win-win situation : customers grow their business by selling our great portfolio.

You have the ability to create amazing customer experiences. Dare to go bold in driving optimal execution that maximizes ROI for Diageo and customer.

Lead the conversation to activate innovation brands, make sure Diageo wins from other categories and within the spirits category.

You have strong commercial acumen, are a strong networker and are able to build trusted partnerships quickly. On a daily basis you’re driving our portfolio based on :

  • Quality : our brands are perfectly served
  • Distribution : our brands are available in relevant outlets
  • Visibility : our brands stand out in the outlets
  • Price : our brands have been advised to have optimal price points
  • Promotion : our promotions drive sales and brand preference
  • Persuasion : our brands are recommended by the staff
  • Your profile

    It is not about years of experience, but about having the right attitude!

  • Bachelor or master’s degree, 2-4 years working experience preferably in a commercial role
  • Good knowledge of the spirits industry, our brands and the ontrade business is a plus
  • Dutch native speaker and fluency in French and English (we are an international organisation)
  • Networker and confident
  • Understand consumer types, attitudes and trends
  • Strong influencing skills : the ability to impact customer behaviour at the point of purchase
  • High level of structure
  • Self-starting and resilient
  • Strong analytical and negotiating skills
  • Quick learner; in order to sell the broad portfolio of products in the most effective way, you need to be able to absorb skills and knowledge quickly.
  • Restless, agile, competitive
  • Aware of region and surrounding on-trade circuit, key stakeholders and outlets
  • Worker Type : Regular


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