Digital Marketing Expert
Materialise
Leuven
5 dagen geleden
source : Brussels Jobs

Digital Marketing Expert

Responsibilities

You will work at Materialise’s headquarters as a member of a dynamic Digital Marketing team, reporting to the Digital Marketing Team Lead.

You will act as a trusted advisor to all business units and work closely with the Marketing Director & team of our Manufacturing business unit.

  • Setup and manage digital lead generation and awareness campaigns (social, blog, SEA, ) for the different business segments, products and services, in particular for the eCommerce platforms of our Manufacturing business unit.
  • Work with marketing, sales and segment management to develop relevant content for the different digital channels (copywriting by internal or external partners) to attract and convert relevant audiences.
  • Implement SEA / SEO tactics with positive measurable impact.
  • Optimize conversion rates through remarketing, email automation programs, onboarding campaigns and other tactics.
  • Analyze, report on and optimize campaigns.
  • Provide advice for improvements, based on customer journeys and sales funnels you (help) create.
  • Requirements

  • You have a degree in (digital) marketing or a related field; Google certifications are a plus.
  • You have 3+ years of experience in a similar role.
  • You are up-to-date on the latest digital marketing and e-commerce trends.
  • You carry expert knowledge of digital tools like SEO, SEA, Google Analytics,
  • You have strong analytical skills and you are data-driven.
  • You have a general knowledge and / or experience with CRM and marketing automation.
  • You have excellent written and verbal communication skills in English.
  • You know how to perform under pressure and working with tight deadlines.
  • You bring a positive, pro-active, can-do attitude and are willing to go the extra mile.
  • Above all, you share our passion to innovate towards a better & healthier world.
  • Apply Now

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