Brand Manager
Batenborch International.
Antwerpen , Belgium
9 dagen geleden

Client

This employer is a unique international player in consumer goods : fun people, cool products and strong entrepreneurship driven culture.

The team challenges the common and the normal, they stand for environmentally friendly products, creativity, pioneering and putting people and the company values at the core of their strategy.

Fast growth - innovation - challenge : if this is what you are aiming at, this company is made for you.

Working and growing there is a unique experience you wouldn't want to miss.

MISSION

The Brand Manager will develop and execute a winning brand activation strategy to build and accelerate growth in BeNeFrEx.

He or she will report to BeNeFrEx Head of Brand Experience.

KEY RESPONSIBILITIES

  • Create + implement annual brand plans aligned behind strategic big rocks’ + budget guidelines >
  • collaborate with regional BE, Category + Sales to ensure EUR strategy works well when rolled out to form BeNeFrEx plans (lead market)

  • Adapt Toolkits from Regional BE team (pr, digital, influencer, etc) to create + implement fantastic BeNeFrex plansTell the company's stories in a way that can to drive word of mouth and brand buzz
  • Recommend the optimal mix of owned, earned and paid for media to maximise reach + engagement, + get best bang for buckDevelop in-
  • store & .com activations to amplify innovation launches / limited editions / core range in the shopper environment and amplify them through owned, earned and paid for channels

  • Collaborate to ensure that we have best in class EPD / NPD launches
  • Manage & report on the brand spend accurately each month + in year, bringing plans to life + exciting colleagues, customers + ultimately consumers about them!
  • Become a passionate avocate of the company! Live + breathe its values in how you work
  • LANGUAGES

    Dutch : professional level

    French : professional level

    English : professional level

    EXPERIENCE

  • 3-5 years + marketing, ideally with some 360 FMCG brand management experience
  • Ideally experience working on another challenger brand i.e. used to doing things differently from the rest of the category
  • Passion or track record for working on amazing challenger brand activations, particularly through grassroots channels including influencer + PR
  • Mastering the art of digital activation, a true social media Rockstar (no that doesn’t mean he / she lives on Instagram) and preferably experience with e-commerce activation.
  • Keenness for using your creativity!
  • Great understanding of the mission, brand positioning and tone of voice to engage internally and externally alike
  • Strong project management skills + the ability to prioritize effectively
  • Experience in evaluating brand activity, test + learns, + the ROIs on these
  • Experience in managing brand budgets
  • The willingness + ability to support + nurture less experienced team members or new members
  • Solliciteren
    Bij de favorieten invoegen
    Verwijder van favorieten
    Solliciteren
    Mijn E-mail
    Door op "voortzetten" te klikken, gaat u ermee akkoord dat neuvoo uw persoonlijke gegevens verzamelt en verwerkt die u in dit formulier hebt verstrekt, om een ​​neuvoo-account te maken en u te abonneren op onze e-mailwaarschuwingen, in overeenstemming met ons Privacybeleid . U kunt uw toestemming te allen tijde intrekken door te volgen deze stappen .
    voortzetten
    Aanvraagformulier