Digital Marketing Specialist
Esko
Ghent, Belgium
5 dagen geleden
source : OnlyEngineerJobs

As Digital Marketing Expert with a focus on Esko’s software business, youimprove the demand generation performance of Esko’s websites, boosting the number of software leads through trial downloads, and growing software sales via e-commerce.

You work with Esko’s global marketing teams, IT, partners and vendors to run digital marketing projects on time and within budget.

Main responsibilities and key activities : Strategy : Being an SEO champion, you further develop and optimize Esko’s multilingual organic search strategy, driving product discovery and demand generation delivering software growth.

You focus on visitor engagement generating leads for Esko’s software solutions. You boost software trial downloads and deploy initiatives to improve sales via e-commerce.

Reporting : You own SEO measurement and reporting including ongoing ranking and traffic monitoring, competitor and keyword analysis and driving actionable insights from SEO and analytics reports, including Google Analytics, Google Search Console, MOZ, etc.

Technical : Crawl, audit and recommend technical SEO improvements. On-page optimization focusing on organic performance of Esko’s websites in search engines.

You manage and continually improve keyword lists by performing thorough keyword research. Content : Working on identifying and enhancing content, you collaborate with web designers, web developers and different stakeholders within the marketing team.

Using the latest digital marketing tactics, you continuously improve Esko’s online web presence : increase awareness, web visits, lead generation and conversion.

Through A / B testing and user experience data you optimize digital campaigns with a focus on usability and ROI. You are part of a broad, international and well-structured digital marketing team and work together with campaign managers and field marketeers to roll out global multichannel marketing campaigns.

You report to the Digital Marketing Manager Qualifications and professional knowledge : Proven 1-3 years of hands-on B2B digital marketing experience (global role is a plus) Solid knowledge of online marketing tools and best practices Proven experience with creating, managing and optimizing SEO campaigns, reporting on results Experience with Google Analytics, Google Tag Manager, Google Search Console Experience with a marketing automation tool is a plus Familiarity with web design, css and html Proficient in English

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