COMMUNICATION & CAMPAIGN SPECIALIST
Nestlé
Brussels,Capital Region,Brussels,Belgium
5 dagen geleden

MISSION

As a part of the BrandCommunications Team, the Communication and Campaign Specialist is responsible forthe creation and execution of (e)Direct Marketing campaigns.

He / she plays animportant role in creating a seamless customer journey with aligned messagesthat fit the Nespresso brand universe.

MAIN RESPONSABILITIES

Set-upand manage direct to consumer communication

Localize HQ (e)DM campaigns

Create, set-up and manage local (e)DM campaigns

Monitor and secure the (e)DM campaign planning,in line with the overall marketing calendar

Develop the adaptation or creation of the campaignconcept with the creative agency

Develop the key message(s) of the (e)DMcampaigns.

Secure a seamless customer journey through bestin class execution of the campaigns.

Ensure that the (e)DM campaigns arepersonalized, relevant and perceived exclusive with the support of the ConsumerExperience & Insights team .

Optimize directto consumer communication

Based on post-evaluations of previous campaignsand other (e)DM insights, decide on the most effective content to maximizeimpact on set targets

Align with Consumer Experience & Insightsteam on the reporting and evaluation of

e)DM campaigns.

Benchmark local performances with internationalbest practices and local competitive environment.

KEY STAKEHOLDERS

Brand Communications team and Marketing Team

Cross department collaborationat local and global level with, amongstothers, E-business, Retail, Customer Care, Supply Chain

External partners such as creative agencies,operational agencies

KNOWLEDGE AND PROFESSIONAL SKILLS

Degree in Marketing or Communication

1 to 3 years of experience in direct marketing

Proven experience in internal and external stakeholdersmanagement

Detail oriented, rigorous and disciplined, Pragmaticand results oriented

Used to work against tight deadlines

Curious and ability to generate creative ideas

Excellent interpersonal & communicationskills

Full command of the Dutch, French and Englishlanguage (written and spoken)

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