Job DescriptionWithin its Safer Work division, Eurofins is looking for experienced online-digital marketing professionals to support the growth of our COVID-19 portfolio expanding our customer base and sales.
The Digital B2C Marketing Specialist will be responsible for developing and driving the execution of digital marketing strategies within the country in scope in full alignment and partnership with his / her counterparts in Europe and the Sales team.
This role is responsible for leveraging digital channels to drive traffic and sales to both to our broad network of labs and online via our new eCommerce initiatives.
Overall purpose of the role : to deliver multi-million monthly on-line sales of our B2C offers scaling the business up radically.
You will be single-mindedly focused on expanding our digital footprint to drive our marketing and business development ambitions.
We look for people who apply deep analysis and logic to their thinking while backing it all up with data. We look for natural self-starters who roll their sleeves up and see things through from start to finish.
We look for disruptors that will try new ideas and learn from every mistake in the pursuit of global brand recognition and customer acquisitionResponsibilitiesDefines, implement and drive digital marketing campaigns, including web, SEO / SEM, email, social media and display advertisingProactively manage and optimize our social media presence across all digital channelsPlans and executes all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaignsAnalyzes, measure and reports performance of all digital marketing campaigns performance, and assess against goals (ROI and KPIs) providing feedback to businesses for optimization.
Identify trends and insights, with a clear focus on optimizing spend and performance.Defines, develops and executes strategies to develop the B2C channel of Safer Work offerBuild brand awarenessPlan, execute, and measure experiments and conversion testsUtilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch pointsInstrument conversion points and optimize user funnelsLeads and collaborate digital agencies, partners and internal stakeholders to achieve excellence on digital marketing campaigns create landing pages and optimize user experienceQualificationsEducation : Bachelor or Master Degree in Marketing, Communication, E-commerce, or equivalent by experience.
Chemistry or Life Sciences related studies will be a plus.Experience : Minimum 3 to 5 years' experience in a similar function and a key understanding of the digital marketing ecosystem.
Not required that this individual has agency experience, but it is a plusProven working experience in digital marketing in healthcare and / or biopharma with strong awareness of all regulatory aspects in the local marketDemonstrable experience leading and managing SEM, marketing database, email, social media and / or display advertising campaignsHighly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivateExperience in optimizing landing pages and user funnels toolsWorking experience and strong know-how on ad serving toolsExperience in setting up and optimizing e.