Customer Marketing Manager
Ghent, Belgium
1 dag geleden

Tasks and responsibilities

Developing and amplifying engaging campaigns that drive retention, expansion and advocacy by our customers.

Securing strong executive alignment through CAB with strategic customers to provide guidance and input on our products’ and services’ ways to solve industry challenges.

Creating strategies for engaging customers to optimize onboarding, drive product adoption and fuel upsell opportunities

Managing integrated customer campaigns to meet retention, loyalty, advocacy, and growth objectives

Working closely with our customer success team and account managers to better understand the correct touch-points and best ways to drive results

Interviewing customers to create compelling customer stories and share their success

Partnering with the Growth marketing team to measure and report on the performance of global and local customer marketing campaigns

Identifying best practices and helping to optimize results across all markets

Job Requirements

A track record of successfully scaling Marketing (5+ years) in the tech or food and bev sector

3+ of customer marketing experience, having successfully developed and managed customer relationship

Deep understanding of customer roles, personas and buyer segmentation

Natural storyteller with ability to bring people together to understand needs, identify opportunities and learn faster through feedback

Experience of working with a high growth or scaling business, having implemented a successful customer / community-focused marketing plan

Experience using multi-channel approaches to identify, capture and nurture marketing qualified leads through the sales funnel from pre-pipeline all the way through to Closed-Won

You thrive when delivering within an independent, high energy environment where tasks, priorities, and projects change rapidly.

You take initiatives, you’re a self-starter and you act with confidence and conviction

You are ambitious and driven to accomplish your goals

You are a team player who thrives in global environments

You have a strong attention to detail

Available to travel up to 20% of the time across Americas and Europe

What we offer?

All our employees receive stock options

We want to support everyone. We offer flexibility around working hours, locations and office days.

Diverse international team; regular company and team events

Transparency and visibility including a weekly company sprint on vision, strategy, roadmap and progress

Constantly innovating product with weekly releases, constant new features and incremental optimisations

An early position in a scaling international startup with strong growth plans

Be a part of solving some of the biggest challenges facing the global food tech market

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