You will work in the 'Targeting & Campaigns' department within the Marketing Promotion division of the company. The goal of your department : to activate and loyalize our customers with relevant marketing communication.
As a Campaign Manager B2C :
You develop a marketing communication plan for our clients. Based on the customer journey of the different target groups, you plan B2C marketing campaigns and participate in the development of the activation strategy and loyalty programs.
On the basis of analyzes, data, internal and external sources (GfK, Nielsen, market research, competition, etc.), you then develop the promotional campaigns according to the communication objectives that you have set for yourself.
You determine the appropriate timeline, target group and promotion mechanisms for each message you want to convey
You inspire your contacts with your enthusiasm and your close monitoring of campaigns
When a campaign is completed, you analyze the results, perform an in-depth evaluation, and formulate points for attention and improvement for a future campaign
You work closely with other teams : you collect feedback from the "Brand & content" team, category marketers and the "Promotion intelligence" team.
Inspiring commercial campaigns emerge!
You work in Brussels HQ and have the option of working two days a week from one of the regional offices.
Experience - You have at least 3-5 years of experience as a marketer. Relevant experience in distribution, the food industry or within an FMCG environment is an asset.
Creative and Conceptual Mind - As a marketer, you can think about the concepts of your promotional campaigns. This way, you communicate effectively on all fronts.
Autonomy - You are able to work independently, meet deadlines and achieve expected results. At the same time, you enjoy working in a team and focus on collective success.
Analytical and business minded - By relying on numbers, you like to assess the success of a campaign. With your analytical mind, you apply ideas and lessons learned to new campaigns.
Language skills - As a French speaker, you are fluent in Dutch so that you can easily collaborate with everyone.
Responsibilities and influence - You have a job rich in responsibilities and very varied. You participate in strategic thinking and therefore have the opportunity to make a real difference.
Training - During your first few weeks on the job, you undergo extensive training to fully master all aspects of your job.
Afterwards, you can of course always count on the help of your experienced colleagues.
Brand - You develop campaigns for one of the main brands in the Belgian distribution landscape.
Stimulating work environment - You join a dynamic and friendly team of marketers.
Personal development - You have the opportunity to follow a wide range of training courses and to develop yourself professionally and personally.
Attractive compensation - Your attractive salary comes with fringe benefits such as a company car, meal vouchers and profit sharing.
Attractive salary package - On top of an attractive salary you get fringe benefits such as a company car, meal vouchers and profit sharing and flexibility to work from home for 2 days.